U.S. Department of Health & Human Services U.S. Food and Drug Administration
Marketing Material
Marketing material (e.g., pizza coupons, posters in store windows, signs on gas pumps, or paper
inserts) generally would not be considered a menu or menu board and would not require calorie
declarations. Written material of an establishment that does not satisfy the criteria of a primary
writing from which a customer makes an order selection (such as a poster on a storefront, a
coupon, or other promotional material, banners, billboards, and stanchions) would be considered
a “secondary writing” of an establishment. If the primary purpose of these materials is to “entice”
customers into the covered establishment, then we would not consider them to be a primary writing,
and they would not require calorie declarations.
The Succinct Statement and Statement of Availability
The succinct statement “2,000 calories a day is used for general nutrition advice, but calorie needs vary”
must appear on the bottom of menu boards and at the bottom of each page of multi-page menus, and
must meet certain size and color requirements.
The statement of availability “Additional nutrition information available upon request” must appear on
the bottom of the first page of a menu that lists standard menu items and at the bottom of the menu
board, and must meet certain size and color requirements. For information about certain size and
color requirements, please see the menu labeling final rule and final guidance for industry.
The succinct statement and the statement of availability must be provided for food that is self-service
or on display. They may be on the individual sign adjacent to the food itself, or on a separate, larger
sign in close proximity to the food. The customer must be able to easily read the sign when making
a selection.
Additional Written Nutrition Information
The additional written nutrition information
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must include:
• Total calories (cal)
• Total fat (g)
• Saturated fat (g)
• Trans fat (g)
• Cholesterol (mg)
• Sodium (mg)
• Total carbohydrate (g)
• Dietary fiber (g)
•
Sugars (g)
• Protein (g)
A simplified format may be used for standard menu items (e.g., alcohol and soft drinks) that contain
insignificant amounts of six or more of the required nutrients. This format must:
• Include information on total calories, total fat, total carbohydrates, protein, and sodium and any
other of the required nutrients that are present in more than insignificant amounts; and
• Include, at the bottom of the list of nutrients, the statement “Not a significant source of
”
(with the blank filled in with the required nutrients that are present in insignificant amounts).
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The additional written nutrition information required in 21 CFR 101.11(b)(2)(ii)(A) includes calories from fat, however FDA
announced in the Supplemental Guidance our intent to exercise enforcement discretion regarding the “calories from fat”
nutrient declaration requirement. This means that during this period, we do not intend to enforce this provision as it currently
applies to “calories from fat” declarations.