DATE ISSUED: July 17, 2012
ATTENTION: Budget and Finance Committee
Agenda of July 25, 2012
SUBJECT: Tourism Marketing District Renewal – District Management Plan
REQUESTED ACTION:
Approve in concept the draft of the revised Tourism Marketing District Management Plan.
STAFF RECOMMENDATION:
Approve the requested action.
SUMMARY:
The term of the existing Tourism Marketing District ends December 31, 2012. The lodging
industry association has developed a proposal to renew the District for thirty-nine and one-half
(39 ½) years and incorporated proposed operational guidelines for the renewed District in a draft
revised District Management Plan.
DISCUSSION:
Background
Representatives from the hotel industry partnered with the City to establish a five-year Tourism
Marketing District [District] which started January 1, 2008 and will end December 31, 2012.
The District has been a source of funding for initiatives to market and promote District lodging
businesses in order to enhance room night stays. The tourism industry is the third largest
revenue generator for the San Diego economy and a key employment sector. However, future
growth of the lodging industry is dependent on additional efforts, especially given the recent
downturn in the economy and more aggressive marketing by other cities.
The initial five-year District has proved successful and so the lodging industry wishes to renew
the District to continue generating additional specific benefits to those assessed. As part of the
renewal process a revised draft District Management Plan [Plan] has been developed. This draft
Plan differs from the version presented previously to the Budget and Finance Committee in
October 2011 in a number of areas.
2
Plan Summary
The District boundaries are the same as the boundaries of the city of San Diego. However, there
will now be two (2) benefit categories in the District. Each benefit category is designed so that
the activities provided in connection with that category will confer specific benefit and privileges
directly to assessed businesses (current and future).
Lodging businesses benefitting under category A include all lodging businesses in the District
with thirty (30) or more rooms. Lodging businesses benefitting under category B include all
lodging businesses in the District, regardless of size. The current District only includes lodging
businesses with 70 or more rooms.
All assessment rates are based on the specific benefit and privileges directly conferred to
assessed businesses from the activities provided within each category and are levied on
“Assessable Rent” of those benefitting businesses. Annual assessment rates are as follows:
Benefit Category A Rate: 1.45% - applied to Assessable Rent of qualifying lodging
businesses.
Benefit Category B Rate: 0.55% - applied to Assessable Rent of qualifying lodging
businesses.
In summary, lodging businesses with 30 or more rooms will be assessed at a total rate of 2%
(Category A + Category B). All other lodging businesses will be assessed at a total rate of
0.55% (Category B only).
The specific benefit provided with District funds is room night sales generated through activities
such as sales, marketing, advertising and promotional programs for assessed businesses only.
Non-assessed businesses will not have access to the privileges and services provided by the
assessment. For example, only assessed businesses will be entitled to receive sales leads
generated by District-funded activities or to be featured in District-funded marketing materials.
Budget Guidelines
The assessment revenue derived from the District is estimated at approximately $30,000,000
annually. Over the thirty-nine and one-half (39 ½) years of the District, this would equate to an
estimated $1,200,000,000 through 2053. This amount may fluctuate as occupancy rates and
room rental rates change, and as businesses open and close during the term of the District. There
shall be no increase in the assessment rates within the two (2) benefit categories for the term of
the District, except pursuant to the rules set forth in the Municipal Code for modification of this
Plan.
Assessments are proposed to be used for the Activities as generally outlined in the Budget
Guidelines table below and as further described in the draft Plan. It is anticipated that ninety
percent (90%) of assessment revenue will be designated annually for Marketing and Sales
activities which will be tailored within the specific benefit categories to benefit the assessed
businesses.
3
Ten percent (10%) of assessment revenue will be designated in total annually for Administration
(including actual City costs to administer the District) and for a Reserve for opportunities,
catastrophes, contingencies, and renewal of the District. Other revenues such as penalties and
interest and incidental revenue shall be designated for Administration but may be added to the
Reserve or designated for other activities at the discretion of the Corporation’s Board of
Directors.
Benefit Category Description
Estimated
Percent of
Assessment
Revenue
Amount
Estimated
Percent of
Assessment
Revenue
Amount
A 1.1
Hotel Meeting Sales
25.1% $5,440,000
A 1.2
Event Management and Group Sales
Development
12.0% $2,595,000
A 1.3
Tourism Development Including Travel &
Trade
4.9% $1,060,000
A 1.4
Group Meeting Direct Marketing
5.1% $1,110,000
A 1.5
Consumer Direct Sales & Marketing
Programs
14.5% $3,135,000
A 1.6
Multi-Year Tourism Development
5.4% $1,160,000
A 1 - Subtotal
Meeting & Group Sales and Consumer Direct
Marketing
67.0% $14,500,000 0.0% $0
A 2 - Subtotal Sub-Regional Targeting 6.9% $1,500,000 0.0% $0
A 3 - Subtotal Competitive Targeting 16.1% $3,485,000 0.0% $0
B - Subtotal
Destination M arketing with Specific Call to
Action
0.0% $0 90.0% $7,515,000
Contingency Opportunity / Catastrophe Reserve 5.0% $1,082,500 5.0% $417,500
Admin & Ops City of San Diego and Corporation 5.0% $1,082,500 5.0% $417,500
Meeting and Group Sales & M arketing and
Consumer-Direct Sales & Marketing
Budget Guidelines (based on historical activity)
A 1
$8,350,000
Category A Category B
TOTAL ESTIM ATED
ANNUAL BUDGET
PROJECTED FY2014 ANNUAL BUDGET 100.0% $21,650,000 100.0%
The kinds of activities anticipated are:
•
A1.1 Hotel Meeting Sales
Deployment of a direct sales force tasked to attend sales conferences and make sales calls
on meeting planners, association & business group clients, and individuals.
•
A1.2 Event Management and Group Sales Development
Execution of special events dedicated to the production of District lodging business
meeting leads and room night sales demand through, but not limited to, participation in
and marketing activities at, professional and/or affinity group conferences, organizations
or associations of meeting planners, business group clients, and individuals.
4
•
A1.3 Tourism Development including Travel & Trade
Execution of special events dedicated to the production of District group meeting leads
and room night sales demand through, but not limited to, domestic and international
travel & trade shows.
• A1.4 Group Meeting Direct Marketing
Placement of advertisements to targeted affinity group organizations through various
mediums such as business, association, or trade networks and publication to directly
influence the production of District lodging leads and room night sales through
conferences, meeting planners, associations, and group clients.
•
A1.5 Consumer Direct Marketing Programs
Placement of consumer direct sales and marketing campaigns including, but not limited
to, Pay-Per-Click Online Banner Advertising and dedicated Online Travel Agency
(OTAs such as Expedia, Orbitz, Travelocity) campaigns that are specifically designed to
place booking opportunities for assessed businesses in the grasp of consumers who have
or may have expressed an interest in traveling to San Diego
•
A1.6 Multi-Year Tourism Development
Strategic development of multi-year or long-range event planning dedicated to the
production of District lodging business leads and room night sales demand
• A2 Sub-Regional Programs to Drive Sales Demand for District Lodging Businesses
Supplemental programs of the type detailed in benefit category A1 but specific to District
sub-regions outside of the downtown core such as Rancho Bernardo, La Jolla, Mission
Bay, Mission Valley, and others.
• A3 Competitive Targeting
Programs of the type detailed in benefit category A.1 awarded through competitive
process.
• B Destination Marketing with Specific Call to Action
Destination advertising campaigns and earned media will have specific call to actions
such as special consumer-directed website landing pages, links, and/or phone numbers to
drive sales demand for District lodging businesses. All approved campaigns must have
budgeted proportional other source funding reflective of benefit that will be used to
augment the District funding to proportionally reflect the any percentage of benefit
received to non-assessees
Although actual revenues of the Corporation will fluctuate, the proportional allocations as listed
in the table above shall remain the same; however, the Corporation’s Board of Directors may
adjust program allocations as needed to address: economic conditions; tourism trends; and
changes in non-assessment funding provided to those programs to ensure that assessment funds
are spent on a specific benefit provided directly to assessed businesses which is not provided to
those not charged. In no event will the budget for City administration costs fall below the
amount charged by the City.
5
Funding Process to Contractors
Because marketing services are provided by Corporation-approved contractors, requirements for
contractors and the application process have been developed. Specifically, all funding requests
must delineate:
•
All sales, marketing, advertising and promotional programs;
• Number of District lodging business room nights generated – existing and incremental;
•
Average daily rate;
•
Return on Investment (ROI) as measured in District room night revenue;
•
Time of year (peak, shoulder, low); and
• Number of marketing impressions (included as supportive information only where
applicable).
Successful applicants that become contractors for the Corporation will be required to submit
quarterly performance updates and comprehensive annual performance reports which include the
above required information along with samples of marketing materials and information as to the
methodology used to substantiate the ROI. Funded contractors and programs must also have a
cost allocation methodology which demonstrates that costs are apportioned between applicable
funding sources so that the amount of assessment revenue used is proportionate to the benefit
derived by District lodging businesses.
The Corporation will contract with an independent third-party to audit the results and to verify
District room nights and ROI.
All of the rules for the levying and remittance of assessments will be incorporated in the
Resolution of Formation. The procedures for implementing the program through the Corporation
will be included in the Operating Agreement between the City and the Corporation.
Renewal Process and Timing
Approval in concept of the draft Plan at Committee is the first step in the renewal process. The
proponents of the District must also obtain petitions in support of establishing or renewing the
district from lodging businesses representing more than 50% of the proposed assessments. The
lodging industry proposes to collected petitions this July and August.
If sufficient petitions are collected and submitted to the City in August, then the item will be
presented to Council in September for consideration. If there is support for renewing the District
then Council may adopt a Resolution of Intention to establish the district, levy assessments and
give notice of the required public hearing. The City’s procedural ordinance requires that the City
give notice by mail to affected lodging businesses and include a ballot for the business owner to
return to indicate their support or opposition to the proposed assessment. Staff anticipates that
the ballot counting and public hearing would occur November 13, 2012.
At the noticed public hearing, public testimony would be taken and at the conclusion of the
public hearing, staff from the Office of the City Clerk and City Treasurer would tabulate the
returned ballots and determine if there is a majority protest of those responding. Each ballot
SAN DIEGO
TOURISM MARKETING DISTRICT
DISTRICT MANAGEMENT PLAN
Formed pursuant to the San Diego City Tourism Marketing District Procedural Ordinance
(City of San Diego Municipal Code §61.2501 et seq.)
Submitted to the
San Diego Tourism Marketing District Corporation and
the City of San Diego
July 17, 2012
by
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 1
SAN DIEGO TOURISM MARKETING DISTRICT
DISTRICT MANAGEMENT PLAN
TABLE OF CONTENTS
I.
HISTORY AND OVERVIEW
............................................................................................................ 2
II.
INTRODUCTION
................................................................................................................................. 5
A.
What is a Tourism Marketing District? .............................................................................. 5
B.
Transparent Governance Provides Mission Specific Results and Accountability .............. 6
C.
Programs and Services NOT Funded by the District .......................................................... 7
III.
ASSESSED LODGING BUSINESSES, BOUNDARY & BENEFIT CATEGORIES
......... 9
IV.
ASSESSMENTS AND ACTIVITIES
............................................................................................. 11
A. Assessment Rates and Basis and Exempt Revenue .......................................................... 11
B.
Funding Process ................................................................................................................ 12
C.
Time and Manner for Collecting Assessments ................................................................. 13
D. Penalties and Appeals ....................................................................................................... 13
E.
Operators’ Duties and Accounting Procedures ................................................................. 13
F.
Budget Summary .............................................................................................................. 14
G. Activity and Budget Guidelines ........................................................................................ 15
H.
Benefit Category A Programs ........................................................................................... 21
I.
Benefit Category B Programs ........................................................................................... 25
J. City Administration .......................................................................................................... 26
K.
Opportunity/Catastrophe/Contingency ............................................................................. 26
V. GOVERNANCE AND OVERSIGHT ............................................................................................ 28
A.
City Administration and Oversight ................................................................................... 28
B.
San Diego Tourism Marketing District Corporation Administration ............................... 28
C.
Report of Activities ........................................................................................................... 30
D.
Modifications of Plan ........................................................................................................ 32
E.
Modifications of District Operating Agreement ............................................................... 32
APPENDIX 1 – DEFINITION OF LODGING ESTABLISHMENTS
................................................. 33
APPENDIX 2 –PROCEDURAL ORDINANCE
........................................................................................ 34
APPENDIX 3 – DISTRICT LODGING BUSINESSES
........................................................................... 49
APPENDIX 4 – BENEFIT CATEGORY PROGRAMS
........................................................................ 109
APPENDIX 5 – DETAILED BUDGET
..................................................................................................... 114
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 2
I. History and Overview
On May 8, 2007, at the request of a working group comprised of lodging industry representatives,
the San Diego City Council (City Council) adopted the San Diego Tourism Marketing District
Procedural Ordinance (SDMC Section 61.2501 et seq.) (Procedural Ordinance), which created a process
for creating a tourism marketing district. Subsequently, on August 1, 2011, the City Council adopted
amendments to the Procedural Ordinance specifying, among other things, a process by which such a
district may be renewed. These amendments permit a renewal term up to forty (40) years.
The San Diego Tourism Marketing District (District) was established pursuant to the Procedural
Ordinance effective January 1, 2008 for a five-year term that ends December 31, 2012. Developed by
San Diego lodging businesses, the District is a benefit assessment district created to fully or partially
fund marketing and sales efforts that directly benefit San Diego lodging businesses. This District
Management Plan (Plan) proposes to renew the District for a period of thirty-nine and one-half (39.5)
additional years and sets forth a plan for District activities and assessments during that renewal
period.
District: The boundaries of the District are the same as the boundaries of the City of
San Diego.
Benefit Categories: There will be two (2) benefit categories in the District. Each benefit category
is designed so that the activities provided in connection with that category
will confer exclusive privileges and a specific benefit directly to assessed
businesses (current and future). These assessed businesses are defined in
Appendix 1.
Lodging businesses benefitting under category A include all lodging
businesses in the District with thirty (30) or more rooms. Lodging businesses
benefitting under category B include all lodging businesses in the District,
regardless of size.
Assessed businesses operating as of June 2012 are listed in Appendix 3.
Activities: Activities shall include unique and exclusive marketing and sales promotions
to increase hotel room night consumption and market District lodging
businesses as tourist, meeting, and event destinations. These activities and the
estimated annual cost thereof are described by category in Section IV.
Administration: The District will be operated by a non-profit corporation representing the
assessed businesses pursuant to an operating Agreement with the City of San
Diego. The associated administration/operating costs of the non-profit and
the City are outlined in Section IV.
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 3
Assessments: All assessment rates are based on the privileges directly conferred and
specific benefit directly received by assessed businesses from the activities
provided within each category and are levied on Assessable Rent of those
benefitting businesses. Annual assessment rates are as follows:
Benefit Category A Rate: 1.45% - applied to Assessable Rent of
qualifying lodging businesses.
Benefit Category B Rate: 0.55% - applied to Assessable Rent of
qualifying lodging businesses.
In summary, lodging businesses with 30 or more rooms will be assessed at a
total rate of 2% (Category A + Category B). All other lodging businesses will
be assessed at a total rate of 0.55% (Category B only).
Pursuant to this Plan, assessable Rent does not include revenue from stays
where:
the transient has exercised occupancy or was entitled to occupancy
for one month or more; or
the total space rental charge is twenty-five dollars ($25.00) a day or
less, or the accommodations rented are in a dormitory and the total
space rental charge for each transient is twenty-five dollars ($25.00) a
day or less; or
the transient is by treaty, or federal law, or state law exempt from
payment of transient occupancy taxes; or
rent is directly paid by the United States Government or the State of
California or their respective instrumentalities.
Assessments will be authorized by the City Council to be levied for the term of
the District.
Budget: The total District annual budget for the initial year of its thirty-nine and one-
half (39 ½) year term, representing the combined assessments of the two (2)
benefit categories, is anticipated to be approximately $30,000,000.
Remittance: Assessments are paid to the City monthly.
Duration: The renewed District will have a thirty-nine and one-half (39 ½) year term.
The renewed District assessments will be levied January 1, 2013 through June
30, 2053. Pursuant to SDMC §61.2524(a)(2), after the first year of operation
of the renewed District, there will be an annual 30-day period during which
assessed business owners may petition for disestablishment of the District.
The 30-day period begins each year upon presentation to the City Council of
the annual Report of Activities (or Milestone Report in years where there is
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 4
one). Upon written petition of business owners paying more than 50% of the
assessments levied, the City Council must adopt a resolution of intention to
disestablish the District.
Renewal: Pursuant to SDMC §61.2514, District renewal requires submittal of petitions
from lodging business owners who will be responsible for more than 50% of
the total annual assessment followed by a ballot procedure and multiple City
Council hearings. The assessed lodging business owners will receive ballots by
mail. If a majority of the ballots returned, when weighted by the amount of
the anticipated assessment represented by returned ballots, do not favor
renewal the District will not be renewed. In the absence of such a majority
protest then the District may be renewed in the City Councils discretion.
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 5
II. Introduction
A. What is a Tourism Marketing District?
The District follows the Tourism Business Improvement District (TBID) model, which utilizes the
efficiencies of private sector operation in the market-based promotion of local and regional tourism
for the targeted benefit of assessed businesses. TBIDs, such as this District, allow lodging businesses
to organize their efforts to increase tourism, specifically the consumption of hotel rooms as
measured by room night stays, achieving economies of scale they could not otherwise achieve.
In San Diego, lodging businesses within the District will be assessed and those funds will be used to
provide privileges, programs and services directly to the assessed lodging businesses that specifically
benefit those businesses.
District-funded programs and services designed to deliver incremental new room night sales to
assessed businesses may include, but are not limited to:
Marketing of the Assessed Businesses
Tourism Promotion Activities
Special Events and Programs
In California, TBIDs such as the District are formed pursuant to the Property and Business
Improvement District Law of 1994 (PBID Law), the Parking and Business Improvement Area Law
of 1989 (BID Law), or pursuant to an ordinance of a Charter City. In San Diego, the City Council
adopted a local TBID enabling (procedural) ordinance similar to the 1994 PBID Law. This State
statute and the City procedural ordinance allow creation of a special benefit assessment district to raise
funds within a specific geographic area, in this case the city of San Diego, for the purpose of
improving room occupancy and room night sales for assessed businesses.
There are many benefits to TBIDs:
Funds must be spent to provide privileges or a specific benefit only to those who
pay;
Funds cannot be diverted for other government programs;
Activities are customized to fit the needs of businesses in each TBID;
Petition support is required from lodging businesses paying over 50% of the annual
proposed assessment (this is true both under San Diegos procedural ordinance and the
1994 PBID Law);
They are designed by those who will pay the assessment; and
They provide a stable funding source for tourism promotion that will result in the
generation of incremental new room night sales for assessed businesses.
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 6
The Board of Directors of the San Diego Tourism Marketing District Corporation (Corporation)
analyzes prospective tourism development programs that are of direct benefit to the assessed
businesses, and allocates assessment revenue to support such programs. In this way, through its
mission and operations, the Corporations Board of Directors provides a specific government service
directly to the assessed business that is not provided to those not charged, and which does not
exceed the reasonable costs to the City of providing the service. Indeed, because assessment
revenues are not the sole source of funding for the Corporations program of activities, the cost of
the services and the value benefit accrued from them is substantially greater than the assessment
amount.
B. Transparent Governance Provides Mission Specific Results and
Accountability
This District Management Plan designates the Corporation to act as the Tourism Marketing District
Association for the district pursuant to SDMC §61.2522. The Corporations Board of Directors is
comprised exclusively of owners or owners representatives from assessed lodging businesses within
the District. The Corporations Board of Directors acts on behalf of all assessed businesses to ensure
that the mission of the District is accomplished and provides a specific service and benefit directly to
those who pay. This includes awarding District funding to contractors. Each year the Corporation
receives and reviews numerous contractor applications for District funding for which review criteria
include evaluation of room night sales generation at assessed businesses from District funding.
District funding is used to drive incremental room night stays exclusively to assessed businesses
within the District, providing a specific service and benefit directly to the payors. All contractors are
required to have additional funding from non-District sources to support a portion of their
programming. Through a rigorous application process and subsequent follow-up audits, it has been
determined that, over the term of the initial District, programs receiving partial District funding,
including Holiday Bowl, Crew Classic, Wine & Food Festival, and Rock & Roll Marathon, have
delivered 100% of their funded room night sales production to lodging businesses within the District.
Subsequently, the minimal room nights that may have occasionally accrued to lodging
establishments outside the District as a result of District-associated marketing and programs result
from expenditures made with non-District revenues. A portion of the funding for the Corporations
program of activities derives from sources other than the assessment. Accordingly, assessment
funding can be shown to produce benefits directly to the assessed businesses and not to others.
In order to ensure a specific benefit to payors and provision of a government service which does not
exceed the reasonable cost of the service, not all applicants for District funding are funded. While
many worthy organizations request funding for important social or other purposes, the partial list
below includes organizations that could not demonstrate the minimum required production of hotel
room nights for assessed businesses.
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 7
Funding Year Organization Requested Amount
FY12 SD Film Commission $530,000
FY11 SD County Bike the Bay $5,000
FY11 Century Club of SD $250,000
FY11 Citizen Diplomacy Council $24,000
FY11 Pazzo Entertainment $500,000
FY10 Armed Services YMCA Fireworks $106,336
FY10 La Jolla Marketing Alliance, Inc. $1,048,050
FY10 Travelers Aid Society of SD $60,000
FY10 SD Asian Film Foundation $40,000
FY10 SD International Auto Show $206,000
FY10 SD Film Foundation / Festival $25,000
District funds may also be provided to San Diego area convention and visitors bureaus (CVBs) for
provision of services benefitting assessed businesses as described in this Plan. Historically, efforts
have been undertaken by CVBs receiving District funds to ensure benefit accrues only to assessed
businesses. For example, by mutual agreement of the Boards of Directors of the Corporation and the
San Diego North CVB, the San Diego North CVB reorganized its board membership in order to
guarantee that no benefit from District funding was accruing to lodging businesses outside the District
which are not payors.
C. Programs and Services NOT Funded by the District
In order to ensure provision of a specific government service and benefit to payors, which does not
exceed the reasonable cost of providing the service, there are certain activities or improvements
which may not be funded by the District. These include:
The acquisition, construction, installation or maintenance of any tangible public
property, including parking facilities, parks, planting areas, fountains, benches, booths,
kiosks, display cases, pedestrian shelters, signs, trash receptacles, public restrooms,
ramps, sidewalks, plazas, pedestrian malls, lighting and heating of public facilities.
The closing, opening, widening or narrowing of existing or new streets.
Facilities or equipment, or both, to enhance security and safety of persons and property
within the District, unless included in a specific proposal to benefit the assessed
businesses.
Regular public safety and security personnel and programs, maintenance and repair,
sanitation, nor other municipal services normally and historically provided by the City.
Expenditures not consistent with the terms of this Plan.
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 8
Political candidate or ballot initiative activity.
None of these activities generate direct specific benefit and service to assessed businesses that is not
provided to others not charged and, accordingly, excluding these services from funding eligibility
further demonstrates that the assessment is expended only on activities of direct specific benefit to
assessees.
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 9
III. ASSESSED LODGING BUSINESSES, BOUNDARY &
BENEFIT CATEGORIES
The District shall include two (2) benefit categories, each providing a set of privileges and specific
benefits to a specific universe of lodging businesses (as defined in Appendix 1), existing and in the
future, available for transient public occupancy within the boundaries of the city of San Diego. The
universe for each benefit category is:
Category A: Lodging businesses benefitting under this category are all of those
businesses (current and future) within the District with thirty (30) or more rooms.
Category B: Lodging businesses benefitting under this category are all lodging businesses
(current and future) within the District, regardless of size.
The District boundaries are illustrated by the map on the next page. A complete listing, including
benefit categories, of lodging businesses within the District (as of June 2012) that will be assessed
may be found in Appendix 3.
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 10
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 11
IV. ASSESSMENTS AND ACTIVITIES
A.
Assessment Rates and Basis and Exempt Revenue
Annual assessment rates are as follows:
Benefit category A Rate: 1.45% - applied to Assessable Rent of qualifying lodging
businesses.
Benefit category B Rate: 0.55% - applied to Assessable Rent of qualifying lodging
businesses.
Lodging businesses with 30 or more rooms will receive services and benefit from activities provided
under categories A and B, and will be assessed a total of 2% of Assessable Rent. Lodging businesses
with fewer than 30 rooms will receive services and benefit from activities provided under category B
only and will be assessed 0.55% of Assessable Rent.
The term Assessable Rent as used herein means the total consideration charged to a transient as
shown on the guest receipt for the occupancy of a room, or portion thereof, in a lodging business.
Assessable Rent shall not include any federal, state, or local taxes collected, including but not limited
to Transient Occupancy Taxes. Pursuant to this Plan, any other charges shall be considered
Assessable Rent only in accordance with the Citys Transient Occupancy Tax.
Based on the benefit received and pursuant to this Plan, assessments will not be levied on revenue
from stays: of more than one (1) month,; by federal or state government employees or officials on
government business whose room rent is being paid directly or indirectly by the federal government
or the State of California; or those international government employees or officials which by treaty
are exempt from locally-levied transient occupancy taxes. Further, assessments will not be levied
when the total space rental charge is twenty-five dollars ($25.00) a day or less or the
accommodations rented are in a dormitory and the total rent for each transient is twenty-five dollars
($25.00) a day or less.
For lodging businesses with seventy (70) or more rooms, assessments levied for the District shall not
include Assessable Rent resulting from stays pursuant to contracts executed prior to January 1, 2008.
For lodging businesses with sixty-nine (69) rooms or fewer, assessments levied for the District shall
not include Assessable Rent resulting from stays pursuant to contracts executed prior to January 1,
2013.
The assessment is to be remitted by the owner(s), operator(s), or an authorized representative who is
noted on City records as the responsible party for the remitting and reporting of Transient
Occupancy Tax as specified in SDMC §35.0114, or as amended, for each lodging business in the city
of San Diego. Business and lodging business mean any and all types of hotels where a structure,
or any portion of a structure, is held out to the public as being occupied, or designed for occupancy,
by transients for dwelling, lodging or sleeping purposes, and includes those businesses defined in
Appendix 1. Transient means any person who exercises occupancy, or is entitled to occupancy,
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 12
by reason of concession, permit, right of access, license or other agreement for a period of less than
one (1) month, pursuant to SDMC §61.2504 and 35.0102. A month is defined as the period of
consecutive days from the first calendar day of occupancy in any month to the same calendar day in
the next month following, or the last day of the next month following if no corresponding calendar
day exists. In accordance with SDMC
§
35.0111(b), stays by any person who occupies a room, or any
portion thereof, in a lodging business, or is entitled to occupancy thereof, for a period of one (1)
month or more, shall be deemed not to have been a transient with respect to the first month of
occupancy or entitlement to occupancy.
The assessment imposed is levied solely upon the lodging business with the business owner being
solely responsible for payment of the assessment when due. If the business owner chooses to
charge any portion of the assessment to a transient, that said portion shall be separately stated from
the amount of rent charged and any applicable taxes, and identified for the transient in any and all
communications from the business owner as "San Diego Tourism Marketing District Assessment."
B.
Funding Process
Assessment funds will be spent to provide a specific benefit conferred or privilege granted directly
to the payor that is not provided to those not charged, and which does not exceed the reasonable
costs to the City of conferring the benefit or granting the privilege. The activities also constitute
specific government services provided directly to the payor that is not provided to those not
charged, and which do not exceed the reasonable cost to the City of providing the services.
The privileges and services provided with District funds are sales, marketing, advertising and
promotional programs available only to assessed businesses. District activities will be designed for
the sole purpose of generating incremental room night sales at assessed businesses. Such room
night sales are of great value to assessed business and constitute a specific benefit for which the
assessment is charged. Non-assessed businesses will not have access to the privileges and services
provided by the assessment. For example, only assessed businesses will be entitled to receive sales
leads generated by District-funded activities or be featured in District-funded marketing materials.
Because marketing services are provided by Corporation-approved contractors, requirements for
contractors and the application process have been developed. Specifically, all funding requests must
delineate:
All sales, marketing, advertising and promotional programs;
Number of District lodging business room nights generated existing and incremental;
Average daily rate;
Return on Investment (ROI) as measured in District room night revenue;
Time of year (peak, shoulder, low); and
Number of marketing impressions (included as supportive information only where
applicable).
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District Management Plan 7/17/12 Page 13
Successful applicants that become contractors for the Corporation will be required to submit quarterly
performance updates and comprehensive annual performance reports which include the above
required information along with samples of marketing materials and information as to the
methodology used to substantiate the ROI. Funded contractors and programs must also have a cost
allocation methodology which demonstrates that costs are apportioned between applicable funding
sources so that the amount of assessment revenue used is proportionate to the benefit derived by
District lodging businesses.
The Corporation will contract with an independent third-party to audit the results and to verify District
room nights and ROI.
C.
Time and Manner for Collecting Assessments
The District assessment will be levied beginning January 1, 2013 and will continue for thirty-nine and
one-half (39 ½) years until June 30, 2053. The business owner of each individual assessed lodging
business located within the boundaries of the District, participating in exclusive privileges and
receiving specific services and benefits as provided by benefit category A and/or B, will be
responsible for remitting the appropriate assessment on a monthly basis (including any
delinquencies, penalties and interest). The City will take all reasonable efforts to collect the
assessment from each lodging business. The City will forward assessments collected (including any
delinquencies, penalties and interest) to the Corporation according to terms set forth in the District
operating Agreement, an Agreement to be entered into between the City and Corporation related to
district management. The Corporation will have the responsibility of managing District programs as
provided in this Plan.
D.
Penalties and Appeals
Pursuant to this Plan, penalties may be assessed against those benefited businesses failing to make
timely payments. In addition, benefited businesses shall have a right to appeal penalties, as spelled
out in the resolution of formation.
Any benefited business failing to remit the District assessment within the time required under the
resolution of formation shall pay penalties as specified in the resolution of formation. In the event
there is a determination by the City Treasurer that non-payment of an assessment is due to fraud,
penalties may be assessed as specified in the resolution of formation.
E.
Operators Duties and Accounting Procedures
Pursuant to this Plan:
(a)
The amount of assessment, if passed on to a transient, shall be separately stated from the
amount of rent charged and any applicable taxes, and each transient shall receive a
receipt for payment from the business. A duplicate of the receipt given to each transient
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 14
shall be kept by the business in accordance with subsection (c) below. The purpose of
this requirement is to ensure the assessment is not misrepresented to transient occupants
and the businesses do not pad their room rents with assessments that are not due to
the District. It does not change the legal incidence of the assessment, which remains on
the assessed business.
(b)
Each business shall account separately for, and maintain separate monthly summary
totals for, assessable and non-assessable rent and the assessment.
(c) Each business shall maintain its financial and accounting records in accordance with
generally accepted accounting principles acceptable to the City Treasurer. It shall be the
duty of every business liable for the payment to the City of any assessment imposed to
keep and preserve within the boundaries of the city of San Diego, for a period of three
(3) years, all business records as may be necessary to determine the amount of such
assessment for which the business is liable for payment to the City. The City Treasurer
and authorized deputies or agents in the exercise of duties imposed shall have the right
to inspect such records at all reasonable times and to apply auditing procedures
necessary to determine the amount of assessment due.
(d) The costs of additional goods and services, which are not rent, but which may be sold as
a package, or are complimentary with a room, or portion thereof, in a lodging business
shall be accounted for in accordance with any administrative rules and regulations
promulgated by the City Treasurer.
F.
Budget Summary
The assessment revenue derived from the District is estimated at approximately $30,000,000 annually.
Over the thirty-nine and one-half (39 ½) years of the District, this would equate to an estimated
$1,200,000,000 through 2053. This amount may fluctuate as occupancy rates and room rental rates
change, and as businesses open and close during the term of the District. There shall be no increase
in the assessment rates within the two (2) benefit categories for the term of the District, except
pursuant to the rules set forth in the Municipal Code for modification of this Plan.
In addition to assessment revenue, interest and penalties collected on behalf of the District by the
City are considered to be revenue to the District and shall be deposited into the District Fund and shall
be available to be expended in accordance with this Plan. Over the term of the District, the Corporation
may have access to incidental revenue to supplement assessments, interest and penalties for any
operating year. Incidental Revenue means revenues generated by Corporation from receipt or use of
District funds, including, but not limited to interest income earned by Corporation on District funds
deposited into an interest bearing account. Such incidental revenue shall be accounted for and
expended within the regular annual District budget process in accordance with the operating
Agreement and this Plan.
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District Management Plan 7/17/12 Page 15
G.
Activity and Budget Guidelines
Assessments are proposed to be used for the Activities as generally outlined in the Budget
Guidelines table on the next page and as further described in this section of the Plan. It is
anticipated that ninety percent (90%) of assessment revenue will be designated annually for
Marketing and Sales activities which will be tailored within the specific benefit categories to benefit
the assessed businesses. Within the ninety percent (90%) allocated to marketing and sales activities,
the Corporations Board of Directors may adjust program allocations as needed to address changes in
outside funding provided to those programs and ensure that assessment funds are spent on a
specific benefit provided directly to assessees which is not provided to those not charged.
Ten percent (10%) of assessment revenue will be designated in total annually for Administration
(including actual City costs to administer the District) and for a Reserve for opportunities,
catastrophes, contingencies, and renewal of the District. Other revenues such as penalties and
interest and incidental revenue shall be designated for Administration but may be added to the
Reserve or designated for other activities at the discretion of the Corporations Board of Directors.
Annually, a detailed prospective Report of Activities (including a budget) based on these Budget
Guidelines will be developed and approved by the Corporations Board of Directors for submission to
the City Council.
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District Management Plan 7/17/12 Page 16
Benefit Category Description
Estimated
Percent of
Assessment
Revenue
Amount
Estimated
Percent of
Assessment
Revenue
Amount
A 1.1
Hotel Meeting Sales
25.1% $5,440,000
A 1.2
Event Management and Group Sales
Development
12.0% $2,595,000
A 1.3
Tourism Development Including Travel &
Trade
4.9% $1,060,000
A 1.4
Group Meeting Direct Marketing
5.1% $1,110,000
A 1.5
Consumer Direct Sales & Marketing
Programs
14.5% $3,135,000
A 1.6
Multi‐Year Tourism Development
5.4% $1,160,000
A 1 ‐ Subtotal
Meeting & Group Sales and Consumer Direct
Marketing
67.0% $14,500,000 0.0% $0
A 2 ‐ Subtotal Sub‐Regional Targeting 6.9% $1,500,000 0.0% $0
A 3 ‐ Subtotal Competitive Targeting 16.1% $3,485,000 0.0% $0
B ‐ Subtotal
Destination Marketing with Specific Call to
Action
0.0% $0 90.0% $7,515,000
Contingency Opportunity / Catastrophe Reserve 5.0% $1,082,500 5.0% $417,500
Admin & Ops City of San Diego and Corporation 5.0% $1,082,500 5.0% $417,500
TOTAL ESTIMATED
ANNUAL BUDGET
PROJECTED FY2014 ANNUAL BUDGET 100.0% $21,650,000 100.0% $8,350,000
Category A Category B
Meeting and Group Sales & Marketing and
Consumer‐Direct Sales & Marketing
Budget Guidelines (based on historical activity)
A 1
For more specific information about the services provided in each budget category, see Appendixes
4 and 5.
Budget Adjustments
Although actual revenues of the Corporation will fluctuate, the proportional allocations as listed in the
table above shall remain the same; however, the Corporations Board of Directors may adjust program
allocations as needed to address: economic conditions; tourism trends; and changes in non-
assessment funding provided to those programs to ensure that assessment funds are spent on a
specific benefit provided directly to assessed businesses which is not provided to those not charged.
In no event will the budget for City administration costs fall below the amount charged by the City.
The projections of assessment revenue shall be reviewed periodically during the fiscal year and
compared with actual assessment revenue. Should the projections of assessment revenue be revised
downward by two percent (2%) or more, then Corporations Board of Directors may reduce the
designated amounts provided to contractors. The Corporations Board of Directors may also choose
to partially or completely back-fill the projected shortfall in assessment revenue by designating
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District Management Plan 7/17/12 Page 17
Opportunity/Catastrophe/Contingency Reserves to contractors. At fiscal year-end, a reconciliation
of actual to projected assessment revenue shall be completed by City and Corporation within a
mutually agreed upon time frame. Any positive variation between projected and actual assessment
revenue posted to the District Fund may only be allocated in the following fiscal year budget.
Every five (5) years, beginning in FY2018 to be effective for FY2019 budget and coincide with the
District Milestone Report, for the duration of the District, the Board of Directors of the Corporation
shall establish a percentage to be applied to the projected assessment revenue to determine the
amount to be designated annually for contractors and DMOs. Budgeted amounts shall be
contingent upon approval by the Corporation of a scope of services from the contractors and
DMOs, but shall be subject to approval by City Council per SDMC section 61.2521(c).
Administration
The Corporation, under the direction of its Board of Directors, is responsible for administration of
the business operations of the District. This requires the allocation of personnel and other resources
so as to direct District activities toward common goals and specific benefits for the assessed lodging
businesses. The administrative activities of the Corporation include planning, organizing, staffing,
directing, controlling, and budgeting, which includes forecasting, oversight, and revenue
management. The administration budget will be utilized for the administrative costs of providing
the services and benefits described in this Plan. This includes the Citys costs of collecting and
remitting the assessments, and the Districts costs of administering programs (rent, insurance, legal,
accounting, administrative staff, etc.). A detailed budget for the administrative funding allocation
will be submitted and approved annually and will include detail on the following items which are
included in the administration and operations category:
Estimated operating expenses including but not limited to wages, benefits, and overhead
costs such as rent, supplies, utilities, and travel;
Estimated costs of contract services and support including but not limited to legal,
accounting, bookkeeping and technology;
Estimated cost of directors and officers liability insurance in the minimum amount of
$5,000,000 per director, plus additional insurance as required by the City;
Estimated cost of performance audits of contracted entities receiving funding from the
District unless otherwise stipulated by the Corporations Board of Directors;
Estimated cost of an annual financial audit of the Corporation; and
Estimated cost of City collection, administrative, and legal services.
The Corporation may annually budget a minimum of three percent (3%) and a maximum of seven
percent (7%) of District assessment revenue to the operation and management of the Corporation,
including City collection and administrative costs. In addition, the Corporation may annually budget a
minimum of three percent (3%) and a maximum of seven percent (7%) of District assessment
revenue to the Opportunity/Catastrophe/Contingency Reserve. Allocation of more than five
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 18
percent (5%) of the annual District assessment revenue for administration, as described above, shall
require approval by a two-thirds (2/3) supermajority vote of the Corporations Board of Directors.
The combined annual budget amounts for the Corporations Administration, including City
Administration Costs, and the District Opportunity/Catastrophe/Contingency Reserve may not
exceed 10% of District assessment revenue. This limit does not include any litigation costs pertaining
to the defense of the District, which will be paid from District funds in addition to administration
costs.
In 2018 and every fifth fiscal year thereafter, the allocation for District Administration and
Operations shall be 3% to 7% plus an additional increment of one-half of one percent (0.5%) to
support the development and presentation of a District Milestone Report. The Milestone Reports will
be budgeted, prepared and presented to the City in the years listed below, to be implemented in the
following year (e.g. the FY2018 report will be prepared and submitted in FY2018 and effective in
FY2019). Those years will be:
FY2018
FY2023
FY2028
FY2033
FY2038
FY2043
FY2048
FY2053
Revenue for the Milestone Report expenditures shall be available from the Opportunity/
Catastrophe/Contingency Reserve.
Marketing and Sales
It is widely recognized that successful direct marketing and sales of a visitor destination is the result
of a considerable investment in time and resources. Visitor destinations, of all sizes in myriad
locations, compete for a finite number of consumers. Many of these visitors require lodging. This
daily consumption of lodging, as measured by the industry standard of hotel room nights, is vital
because the unused portion of a hotels available inventory spoils every day, and is never again
available for sale.
Historically, businesses in visitor destinations have banded together to pool resources in order to
develop coordinated messaging and to deliver a call-to-action that would result in an increase in the
consumption of visitor-serving offerings. These groups have been given many names that usually
contain the term visitors bureau. More recently, they have been recognized as Destination
Marketing Organizations (DMOs). Over time these organizations have become clearinghouses for
visitor-serving information, products and services, while generating incremental new business for
their members. Typically, a major participant in these coordinated community, regional and/or
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District Management Plan 7/17/12 Page 19
statewide efforts are representatives of the hotel industry who, understanding the commodity
nature of their products, constantly seek opportunities to increase daily consumer demand for them.
Depending on the location and its available visitor offerings, each DMO develops and implements a
business plan to sustain current visitor levels while generating additional business from new visitors.
The activities implemented to serve these goals are numerous, creative, and diverse.
The meetings industry is distinct within the visitor industry, different from tourism, with its own
unique markets, requirements and agendas. Yet, like leisure visitors, meeting attendees and
convention delegates require accommodations.
The success of marketing and sales efforts is predicated on the long-term establishment and
operations of a local DMO. The decisions that drive these direct sales initiatives are based on years,
if not decades, of research, performance analysis, brand development and messaging, plus nurtured
client/vendor relationships, performed by a professional staff with administrative support requiring
extensive business manpower (sales force), infrastructure (offices, equipment, transportation) and
technology (internet tools).
The Corporation is not a marketing and sales entity, but rather a funding conduit to contractors for
development and implementation of effective marketing and sales programs and services that
provide unique privileges and specifically benefit assessed businesses within the District by providing
a specific government service. The Corporation will be responsible for allocation and distribution of
available revenue and will contract with qualified third-party contractors to supply marketing and
sales programs and services as required and approved by the Corporations Board of Directors.
Marketing
Marketing is the activity of identifying, communicating to, reaching, informing, educating,
motivating and persuading prospective consumers of hotel room nights to consummate a purchase.
It is the message that prepares the prospective consumer for the sale, may take many traditional
and/or innovative forms, and may be modified over time as a result of changes in consumer
demands, new tourism products, and advances in marketing and communication technologies. It
currently consists of many strategies, tactics and components including but not limited to these
examples:
Market Research;
Advertising;
Marketing Promotion;
Press and/or Public Relations;
New Product Development;
Web Strategies, Viral and E-marketing;
Partnership marketing; and
Direct Marketing (to a defined universe with a specific call to action).
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District Management Plan 7/17/12 Page 20
Sales
The sales process is defined as the activities designed to close or consummate the sale. This closure
can take several forms when delivering hotel room night sales. For the transient or tourist
responding to the marketing activities this sale may take the form of a walk-in purchase, an on-line
reservation, or a telephone reservation.
Another significant element of the hotel sales function involves group and meeting sales. The group
and meeting sales process consists primarily of interpersonal interaction, activities that engage the
prospect or customer on a personal level rather than at a distance, through technology or a second-
party. It is often done by one-on-one meetings, cold calls, and networking. It requires significant
front-line sales manpower, plus administrative, operational, and technological support, and
considerable time. Often, success is the result of several years of communication and relationship
building between the sales representative and the customer; who is usually a professional meeting or
convention planner. The sale results in a signed agreement or contract for a meeting or
convention that can deliver hundreds, if not thousands of hotel room nights.
Funding Marketing and Sales
Because both marketing and sales programs are necessities for successfully increasing room night
sales, the Corporation will contract for marketing and sales programs and services to promote assessed
lodging businesses in the District and to fund projects, programs, and activities that specifically
benefit and provide unique privileges to assessed lodging businesses within the District.
The marketing and sales programs and services funded by the District are meant to deliver
incremental room night sales directly to District-assessed lodging businesses. It is understood that
each individual lodging business implements and privately funds a unique, proprietary marketing and
sales program that is responsible for the generation of the vast majority of room nights at each
business. District programs and services are supplemental to, and provide incremental room nights
in addition to, those proprietary programs.
To allocate funding to marketing and sales programs, the Corporations Board of Directors must find
that each will be likely to generate incremental room night sales at assessed businesses. The purpose
of any funded activity must be to generate such sales. The Corporations Board of Directors will
establish and regularly update a clearly defined application process for proposed marketing and sales
programs. This application will articulate the required qualifications of applicants, the target ROI,
and the measurement of results, among other criteria as means to ensure direct benefit to assessees.
Marketing and Sales Programs: Stipulated Best Practices
To guide District contractors and ensure direct benefit to assessees, below is a partial list of required
Best Practices for implementation of District-funded programs and services. Following District
renewal and adoption by the Corporations Board of Directors, this list may be modified from time to
time provided that the goal of direct and exclusive benefit to assessees is attained.
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 21
It is required that all recipients of District funds certify that those funds will be spent to
provide exclusive privileges and/or specific benefits only to District assessed businesses and
not to any other, non-assessed businesses. To the extent that other, non-District, lodging
businesses may receive incremental room nights, that portion of the promotion or program
generating those room nights shall be paid with non-District funds.
It is required that all recipients of District funds demonstrate availability of other additional
non-District sources of revenue, such as but not limited to, membership dues, marketing fees,
earned income, and/or participation fees, which they will contribute to the promotion or
program to pay for any incidental benefit to non-District lodging businesses.
It is required that all advertising materials and media include a call-to-action that directs
consumers exclusively to District lodging businesses.
It is required that all recipients of District funds conduct an analysis of room night generation
for District lodging businesses and non-District lodging businesses in addition to a ROI
analysis. The cost of efforts which generate room nights for non-District lodging businesses
must be paid with non-District funds.
H.
Benefit Category A Programs
Benefit Category A Overview
It is understood by the Board of Directors of the Corporation that the aggressive, daily consumption
of lodging, as measured by the industry standard of hotel room nights, is vital to all lodging
businesses because the unused portion of a hotels available inventory spoils every day, and is never
again available for sale. Therefore, the Corporation will contract with destination marketing
organizations (DMOs) and other contractors selected through competitive application or
procurement processes for the specific marketing and sales programs and services as outlined below.
The marketing and sales programs and activities of Benefit Category A will focus primarily on (i) the
group and meeting planner or contractor and (ii) consumer direct sales and marketing programs.
Consumer direct sales and marketing programs are specifically designed to place booking
opportunities for assessed businesses in the grasp of consumers who have or may have expressed an
interest in traveling to San Diego. To ensure proportional provision of direct benefits to assessees,
the services to be provided to benefit category A assessees have been divided into three sub-
categories: A1, A2, and A3.
Meeting & Group Direct Sales and Marketing
Benefit category A requires that a specific set of marketing and sales tools be deployed to achieve
individual property direct sales for those lodging businesses. Hotel Meeting Sales is focused on
Group, Meeting, Convention and Tour Operator contract programs. These are typically business-to-
business relationships. These programs require unique skills, marketing tools and expertise to deal
with different markets, develop different messaging, and to address multiple challenging and
different decision factors. Specifically, the marketing and sales programs and services provided to
generate hotel room nights include (as defined in Appendix 4), but are not limited to:
Hotel Meeting Sales;
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 22
Event Management and Groups Sales Development;
Tourism Development including Travel & Trade;
Group Meeting Direct Marketing; and
Consumer Direct Sales & Marketing Programs including National Online and Pay-Per-Click
Banner Advertising and Online Travel Agency Campaigns (OTAs such as Expedia, Orbitz,
and Travelocity).
Consumer Direct Sales & Marketing Programs
In addition, benefit category A requires that a specific set of tools be deployed to deliver consumer
direct marketing and sales programs and services designed to result in additional hotel room night
sales for assessed lodging businesses in the District. These programs and services include, but are not
limited to, Consumer Direct Marketing Programs including National Pay-per-Click Banner
Advertising and Online Travel Agent Campaigns (as defined in Appendix 4).
Multi-Year Tourism Development
Benefit category A also includes activities related to the Strategic development of multi-year or long-
range event planning dedicated to the production of District lodging business leads and room night
sales demand. Typical expenses include, but are not limited to, strategic planning, event RFPs, third-
party whitepapers, promotional items, information technology, market intelligence, research, and
performance audits. (as defined in Appendix 4)
Benefit Category A1: Meeting and Group Sales & Marketing Programs and Consumer
Direct Sales & Marketing Programs to Drive Sales Demand for District Lodging Businesses
Benefit category A1 lodging businesses will have the exclusive privilege to participate or be
represented in, and receive a specific benefit from, but not limited to, the direct marketing and sales
initiatives and programs listed above and further defined in Appendix 4.
Other activities designed to support the above efforts to drive sales demand to these lodging
businesses include: Direct Sales and Marketing to Meeting Planners and Meeting Buyers, and
Consumer Research, Market Intelligence, Market Cultivation and Penetration.
Benefit category A1 direct sales and marketing programs and services, which are a diverse mix of
time-tested and proven initiatives, projects, and activities, will provide exclusive privileges and
specifically benefit all current and future lodging businesses of thirty (30) rooms or more within the
boundaries of the District. These initiatives, projects and activities are deployed to achieve individual
property direct sales for those lodging businesses with meeting space, and/or large enough (30
rooms or more) to accommodate a small meeting, reunion or tour group. The hotel meeting and
group sales effort is focused on group, meeting, convention and tour operator contract programs.
Benefits resulting from these programs will be realized directly by individual lodging businesses in
the target market area or market segment served through the exclusive privilege of participating in a
unique contract program, marketing initiative or service funded under benefit category A.
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District Management Plan 7/17/12 Page 23
Benefit Category A2: Sub-Regional Targeting
Although benefit category A1 programs are designed to provide benefit citywide, many of these
programs have a focus on larger convention and activities that occur in the Downtown area. In
order to ensure that the programs exist to directly serve the needs of larger hotels spread throughout
the City, category A2 includes services that are directed specifically towards parts of the City other
than Downtown. Targeted sub-regional marketing will deliver specific benefit to coordinated
groups of lodging businesses throughout the District which are subject to the benefit category A
assessment. These lodging businesses will have the exclusive privilege to participate or be
represented in, and/or receive the specific benefit from, but not limited to the marketing and sales
initiatives and programs listed above and further defined in Appendixes 4 and 5. Activities shall be
intended to provide supplemental programs of the type detailed in benefit category A.1 but specific
to the District sub-regions outside of the downtown core such as Rancho Bernardo, La Jolla,
Mission Bay, Mission Valley, and others.
Subject to further provisions in this paragraph, the Corporation shall annually budget a portion of
funds derived from benefit category A assessment revenue to DMOs for the purpose of sub-
regional sales and marketing for those lodging businesses subject to the benefit category A
assessment. When allocating resources and implementing programs in sub-regional areas,
consideration shall be given to the number and distribution of lodging businesses subject to the
benefit category A assessment and room count in those sub-regional areas to ensure that all
assessees benefit proportionally from the activities funded by the assessment.
To further ensure provision of a specific benefit to assessed lodging businesses, sub-regional Hotel
Advisory Committees shall be established as follows:
DMOs receiving District funds shall establish criteria for the recognition of sub-regional
Hotel Advisory Committees.
The Corporations Board of Directors shall annually apply those criteria to identify the bona
fide sub-regional Hotel Advisory Committees.
Membership on the Hotel Advisory Committees shall be limited to representatives from
lodging businesses subject to the benefit category A assessment located in the sub-region for
which each committee is established. While the sub-regions may realign or increase in the
future, it is anticipated that the initial sub-regions will include, but not be limited to:
Mission Bay
Mission Valley
La Jolla
Shelter Island / Point Loma
I-5 corridor (adjacent to Del Mar)
I-15 corridor
The committees shall act in an advisory capacity with the primary purpose of consulting with
DMOs, and making recommendations on the programs and expenditures relative to sub-
regional programs annually proposed by DMOs.
Sub-regional programs as proposed and implemented shall be consistent with the stated
goals and objectives of the DMO to the extent they comply with the requirements of this
Plan, and shall utilize proven marketing and media channels.
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 24
Benefit Category A3: Competitive Targeting
Category A3 includes programs similar in nature to those funded through category A1, but selected
through a competitive application process amongst smaller service providers and special programs.
The Corporations Board of Directors will annually budget a portion of the revenue derived from the
benefit category A assessment for competitive supplemental marketing efforts. Such programs,
activities, events, and services may be solicited either through a competitive application or open
procurement process. These programs and services must provide unique, exclusive privileges and/or
deliver a measurable specific benefit to assessees based on room night sales, which are in addition to
the privilege or benefits provided by other programs funded with the benefit category A assessment.
The Corporation will solicit and/or receive applications for funding from numerous diverse entities.
Specific application guidelines were implemented during the Districts initial five-year term and will
continue to be utilized throughout the renewal term. Changes to the guidelines, criteria and
application can only be made by an action of the Corporations Board of Directors.
Fundamental to the funding of any application will be the clearly articulated exclusive privileges and
specific benefit to assessed lodging businesses in the District. While exclusive privileges can be
delivered in numerous ways, the specific benefit must be measured in the delivery of hotel room
night sales to assessed lodging businesses. Successful applications will clearly describe the strategy
and tactics for delivering room night sales, as well as the estimated resulting number of room night
sales and resulting gross room revenue. The method for calculating and verifying the ROI results
must be described in the application.
When considering these fundamental application requirements, priority will be given to:
(a)
Special-need periods of the year;
(b) Special-need geographic locations within the District; that may include but are not limited to a
sub-region, multiple sub-regions, a neighborhood or community, or an area uniquely defined
to host or support a program or event; and
(c)
The opportunity to generate incremental room nights from existing programs or sponsoring
programs.
Competitive Supplemental Marketing Programs will deliver a specific benefit to coordinated groups
of lodging businesses throughout the District which are subject to the benefit category A assessment.
These lodging businesses will have the exclusive privilege to participate or be represented in, and/or
receive the specific benefit from competitive supplemental marketing initiatives and programs
designed to drive sales demand for room nights at these businesses as articulated in Appendix 4.
Determining ROI
All successful applicants for funding from assessment revenues must clearly demonstrate a
measurable ROI based on room night sales for the programs or services they propose. Applicants
and recipients must develop and demonstrate their suggested methods of measuring ROI for their
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 25
programs as part of applications and quarterly performance reports. All stated ROI results are
subject to third-party audit.
I.
Benefit Category B Programs
Benefit Category B: Overview
Critical to the consumption of lodging business room nights is the location, or destination, of the
businesses. While a meeting or convention can mandate a destination for a conventioneer or
delegate, the transient hotel guest, the tourist, makes a personal travel decision in light of market
forces. Consumer direct/destination marketing and messaging are designed to influence, entice and
support such decisions and therefore generate incremental transient room night sales. All of the
lodging businesses subject to the benefit category B assessment will directly benefit from consumer
direct/destination marketing.
Benefit Category B: Destination Marketing with Specific Call to Action
Benefit category B funds consumer direct destination marketing. Such marketing can include, but is
not limited to, consumer direct advertising and earned media (public relations releases) and media
contacts. All marketing funded through benefit category B will include specific calls to action
directly related to district lodging businesses. Such calls to action might include, but are not limited
to, inclusion of special consumer directed website landing pages featuring only district lodging
businesses, links, or phone numbers exclusively dedicated to providing district lodging business
information and booking opportunities. All approved campaigns must have budget proportional
other source funding reflective of benefit that will be used to augment the District funding to
proportionally reflect the any percentage of benefit received to non-assessees. Typical direct
expenses include advertising costs, agency fees, production, printing, distribution costs District-
related personnel salary, commissions, benefits, training, travel, printed material , promotional items,
information technology, market intelligence, research, and performance audits. - Typical indirect
expenses include related contractor executive management, information technology support, and
general & administrative overhead.
While none of the exclusive privileges (calls to action and special website and phone number) of
participating in programs funded by benefit category B will be available to businesses that do not
pay the benefit category B assessment, secondary benefit may accrue to lodging establishments
outside the boundaries of the District, but the resulting room night capture would be offset by the
utilization of other source income to support these programs. DMOs will be required to
demonstrate sufficient alternate revenue sources in support of Consumer Direct/Destination
Marketing programs under benefit category B.
Benefit category B Consumer Direct/Destination Marketing programs and services will provide
exclusive privileges and specifically benefit all assessed lodging businesses in the District, regardless
of size. Therefore, all of these qualifying lodging businesses as listed in Appendix 3 will be assessed
for the activities provided by funding from benefit category B. Benefits resulting from these
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District Management Plan 7/17/12 Page 26
programs will be realized directly by individual assessed lodging businesses in the target market area
or market segment served through the exclusive privilege of participating in a unique contract
program, marketing initiative or service funded by the benefit category B assessments.
J.
City Administration
The City shall recover its actual annual costs and any renewal costs associated with District program
oversight, collection, and administration. The amount budgeted each year for City Administration is
to be determined on an annual basis, though it is not anticipated to exceed $600,000 in the first year.
In no case shall the annual assessment revenue designated for District Administration, City
Administration, and the Opportunity/ Catastrophe/Contingency Reserve exceed ten percent (10%)
of all projected annual assessment revenue. Notwithstanding the foregoing, any subsequent District
renewal or modification processes may incur additional one-time costs. Costs for services to be
recovered by the City include but are not limited to:
Economic Development - Contract management and disbursement/
reimbursements, coordination and preparation of annual and periodic reports
and presentations to Council;
Office of the City Treasurer - Collection administration, management and
auditing;
Office of the City Auditor - Program auditing;
Office of the Comptroller - Check disbursements; and
Office of the City Attorney - Legal review, document preparation, collection
services/litigation.
Notwithstanding the foregoing, in addition to the administrative costs described above, litigation
costs pertaining to the defense of the District incurred by the City shall be paid from District funds in
addition to the recovery of administration costs. Specific provisions for City Administration costs,
including recovery of any renewal costs, are contained in the operating Agreement.
K.
Opportunity/Catastrophe/Contingency
A prudent portion of the District budget for both of the benefit categories will be designated for an
opportunity/catastrophe/contingency reserve. This reserve will be used to: (i) replace actual
revenue shortfalls when carrying out the activities in each of the benefit categories, (ii) maximize
unique and unforeseen opportunities and (iii) react to unforeseen situations.
The utilization of these funds will be at the discretion of the Corporations Board of Directors but
within the approved scope of services to be provided according to this Plan and the Annual and
Milestone Reports.
The annual allocation to the opportunity / catastrophe / contingency reserve will not exceed seven
percent (7%) of the total budget; nor will the allocation be less than three percent (3%) of the total
annual budget, unless and until the cumulative revenue from assessments designated for the
combined opportunity/catastrophe/ contingency reserves reaches $10 million. Once the cap is
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District Management Plan 7/17/12 Page 27
reached, any assessment revenue that would otherwise be designated for the
opportunity/catastrophe/contingency reserves will instead be designated for current marketing and
sales programs.
If at the expiration of the District, there is an opportunity/catastrophe/contingency reserve
remaining for either or both of the benefit categories, and business owners within that category wish
to renew the District, the remaining opportunity/catastrophe/contingency reserve may be used for
renewal costs.
If the District is renewed following the thirty-nine and one-half (39 ½) year term, and the benefit
category structure, assessment rate, and boundaries remain identical going forward, the
opportunity/catastrophe/contingency reserve for each benefit category shall be made available to
the corporation managing the renewed District in accordance with SDMC section 61.2523(a) or other
ordinance provisions which may then exist. These previously accumulated funds may be spent
consistently with the allocations in this Plan or may remain in savings for future expenditures
consistent with this Plan. Should the District not be renewed, or at any time be dissolved, the
previously accumulated assessment revenue (less any funding needed to settle outstanding
obligations) shall be proportionally refunded and distributed to the assessed businesses in each
benefit category of the District. Should the District be renewed but with different boundaries or
benefit categories, remaining funds shall be transferred to the new District but spent on programs
and services to benefit only the assessed businesses in accordance with this Plan.
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District Management Plan 7/17/12 Page 28
V. Governance and Oversight
A.
City Administration and Oversight
Petitions signed by business owners are required to be submitted to the City in support of renewing
the District in accordance with SDMC §61.2506(a). If sufficient petitions, when weighted by the
amount of proposed assessment(s) to be levied under benefit categories A and/or B, are submitted
in support of the renewal, then the City Council may adopt a Resolution of Intention to renew the
District, cause a ballot to be mailed to all affected businesses, and give notice of the required public
hearing. If 50% or more of the ballots that are returned, when weighted by the amount of the
anticipated assessment represented by returned ballots, favor district renewal, then the City Council
may adopt a resolution renewing the District and authorize the levying of assessments for a period of
thirty-nine and one-half (39 ½) years.
The City will oversee collection of the assessments and ensure the expenditure of funds is consistent
with this Plan. On an annual basis, within 30 days of the Citys finalization of the fiscal years
accounting, the City will provide a full accounting of District assessment revenue including interest
earned on any pooled investments, plus interest and penalties collected from delinquent accounts.
Prior to the beginning of each Fiscal year, the City Council, in an open meeting, shall consider the
submitted Report of Activities, and may approve as submitted or modified (including the associated
expenditure of District revenue).
B.
San Diego Tourism Marketing District Corporation Administration
The procedural ordinance provides that the City may contract with a designated non-profit corporation
to implement this Plan and to carry out specified activities, subject to the terms and conditions
enumerated in the contract with that corporation. The City shall contract with the Corporation, a
private non-profit corporation, to serve as the Tourism Marketing District Association, manage the
District assessments, and contract for implementation of the proposed marketing and sales programs
and services as outlined in this Plan.
Purpose
The specific purpose of the Corporation, a private non-profit corporation, is to directly benefit
lodging businesses in the City through the effective and judicious allocation of its revenue and
resources to measurably successful tourism promotion, marketing, sales, and advertising programs,
and special events, that will generate additional room nights for assessed businesses and not others
(except to the extent non-assessment revenue is used to benefit to non-assessees).
General Powers
Subject to the provisions and limitations of the California Non-profit Mutual Benefit Corporation
Law and any other applicable laws, and subject to any limitations of its Articles of Incorporation and
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District Management Plan 7/17/12 Page 29
Bylaws, the Corporation's activities and affairs shall be managed, and all corporate powers shall be
exercised, by or under the direction of the Board of Directors.
Board of Directors
Only business owners or business owner's representatives paying the District assessment may vote in
annual elections of the Corporation. And only business owners or business owner's representatives
paying the District assessment may seek serve on the Board of Directors of the Corporation. The
Board of Directors shall consist of nine (9) directors unless changed by amendment to the Bylaws of
the Corporation.
Board members, officers, and members of the Corporation shall represent the assessed lodging
businesses and further their economic interests.
Board Nominations & Elections
Elections to the Board of Directors will be held annually. A call for self-nominations will occur
annually and all self-nominees will be listed on the ballot for Board elections. In addition to, or in
the absence of, self-nominations, the Nominations Committee of the Board may put forth a slate of
nominees at each election.
The procedure for nominations and elections, including the timing for nominations, and the
protocol for distribution and collection of ballots, is defined in the Bylaws of the Corporation. The
Corporation will annually arrange for the City, or the Citys designee, to administer, count and report
the results of the balloting for Board elections.
Board Officers
Officers of the Board of Directors shall be elected by a majority vote of the Board at the first
regularly scheduled meeting of the Board following annual Board member elections.
Board Standards and Conduct
The Corporation is organized as a 501(c)6 mutual benefit corporation, and its purpose is the
management of the resources of the District. The primary measures of the Corporations success will
be the exclusive privileges and specific benefits it delivers to the assessed businesses. Because the
delivery of a specific measurable benefit to the assessed businesses is required by law, and is the
primary legal purpose of the Corporation, it is recognized that members of the Board of Directors,
through their assessed businesses, will receive benefit from the activities of the Corporation.
In addition, the City's enabling procedural ordinance recognizes, analogously to the 1994 PBID Law,
that the Corporation is a "private entity and may not be considered a public entity for any purpose,
nor may its board members or staff be considered to be public officials for any purpose."
Notwithstanding the foregoing, the Corporation shall comply with the Ralph M. Brown Act,
California Government Code §54950 et seq., at all times when matters within the subject matter of
the District are heard, discussed, or deliberated, and with the California Public Records Act,
California Government Code §6250 et seq., for all documents relating to activities of the District.
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District Management Plan 7/17/12 Page 30
Furthermore, the Corporations Board of Directors shall comply with the California Corporations
Code and shall develop internal policies defining standards, responsibilities and conduct for the
Board of Directors.
A Volunteer Board of Directors
The members and officers of the Board of Directors of the Corporation will serve as volunteers.
They will receive no compensation for their service individually or collectively. They are not entitled
to, nor may they make a claim for, reimbursement of any personal or professional expenses
attributed to their service. Other than Directors and Officers Liability Insurance no benefits such
as, but not limited to, health insurance, worker's compensation insurance, disability insurance,
reimbursement of out-of-pocket expenses, or paid vacation, will be provided.
Limiting Contact Between Applicants and the Board of Directors
It will be vital that the application and allocation process for funding from the Corporation be open,
fair, and efficient. To this end, the written submission of an application and supporting materials, as
well as any public presentation that may be required from applicants, will be the foundation for
Board discussion and deliberations. Board members are encouraged to limit their contact and
communication with applicants regarding their applications or proposed application to open and
public meetings of the Board and its committees, and to disclose any extra-meeting contact or
communication prior to participating in the consideration of that applicant's submission.
C.
Report of Activities
Annual Report
The Corporation shall cause to be prepared annually a report for the coming fiscal year. The first
report of the renewed district will include the activities for the first eighteen months of operation,
from January 1, 2013 through June 30, 2014. The final report of the renewed district will include
activities from July 1, 2052 through June 30, 2053. Every fifth year, a Milestone Report shall be
submitted instead of the Annual Report, which shall include all of the information required in the
Annual Report.
The report may propose changes, including, but not limited to, the boundaries of the District or to
any benefit zones within the District, the basis and method of levying assessments, and any changes
in the classification of categories of business if a classification is used.
The report shall be filed with the City by mutually agreed upon dates pursuant to the operating
Agreement, and shall refer to the District by name, specify the fiscal year to which the report applies,
and with respect to that fiscal year, will contain all of the following information:
Any proposed changes to the boundaries of the District;
The activities to be provided for that fiscal year;
An estimate of the cost of providing the activities for that fiscal year;
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District Management Plan 7/17/12 Page 31
The method and basis of levying the assessment in sufficient detail to allow each business
owner to estimate the amount of the assessment to be levied against his or her business for
that fiscal year;
The estimated amount of any surplus or deficit revenues to be carried over from the
previous fiscal year; and
The estimated amount of any contributions to be made from sources other than assessments
levied pursuant to this Plan as necessary to ensure that assessment-funded programs directly
benefit assessees alone.
District Milestone Report
The Corporation shall cause to be prepared a retrospective and prospective District Milestone Report
every five (5) fiscal years for which assessments are levied. This District Milestone Report will include
the required annual report for the preceding fiscal year. The first District Milestone Report of the
renewed District will include the activities for the initial five and one-half years of operation, from
January 1, 2013 through June 30, 2018. The final Milestone Report of the renewed district will
include activities from July 1, 2048 through June 30, 2053. Reports will be submitted to the City on
agreed upon dates pursuant to the operating Agreement.
The report may propose changes, including, but not limited to, the boundaries of the District or any
benefit categories within the District, the basis and method of levying the assessments, and any
changes in the classification of benefit categories or categories of business, within categories, if used.
The report shall be filed with the City on agreed upon dates pursuant to the operating Agreement, and
shall refer to the District by name, specify the five (5) fiscal years to which the report applies, and
with respect to those five (5) fiscal years, shall contain all of the following information:
Any proposed changes to the boundaries of the District or to any benefit categories or
classification of businesses within the District;
The general activities to be provided for the next five (5) fiscal year cycle;
An estimate of the cost of providing the activities for the next five (5) fiscal year cycle;
The method and basis of levying the assessment in sufficient detail to allow each business
owner to estimate the amount of the assessment to be levied against his or her business for
each fiscal year for the next five (5) year cycle;
The estimated amount of any surplus or deficit revenues to be carried over one year to the
next for the next five (5) fiscal year cycle; and
The estimated amount of any contributions to be made from sources other than assessments
levied pursuant to this Plan as necessary to ensure that assessment-funded programs directly
benefit assessees alone.
The City Council may approve the reports as filed by the Corporation, or may modify any portion of
the report and approve it as modified. Such modification shall only be made subject to the noticing
provisions of San Diego Municipal Code sections 61.2519 and 61.2520. The Council shall not
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District Management Plan 7/17/12 Page 32
approve a change in the basis and method of levying assessments that would impair a contractual
obligation of the City Council or approved by the City Council.
D.
Modifications of Plan
The Corporation may, at any time, make a written request that the City Council modify this Plan. Any
modification of this Plan shall be made pursuant to SDMC §61.2520, as that ordinance now reads or
may hereafter be amended, but shall include prior written notice of the proposed modification to
assessed businesses and a noticed public hearing on the proposed modification.
E.
Modifications of District Operating Agreement
The City and Corporation shall enter into an operating Agreement for operation of the District. Mutually
agreed modifications shall be made pursuant to the provisions of the approved operating Agreement.
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District Management Plan 7/17/12 Page 33
Appendix 1 Definition of Lodging Establishments
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District Management Plan 7/17/12 Page 34
Appendix 2 Procedural Ordinance
(As of July 1, 2012, but may be amended from time to time.)
Chapter 6: Public Works and Property, Public Improvement and Assessment Proceedings
Article 1: Public Improvement and Assessment Proceedings
Division 25: San Diego Tourism Marketing District Procedural Ordinance
(Added 5-30-2007 by O-19622 N.S.; effective 6-29-2007.)
§61.2501 Purpose and Intent
The purpose and intent of this Division is:
(a) To allow for the establishment of a tourism marketing district to provide for
tourism development, including coordinated joint marketing and promotion of
San Diego businesses, in order to retain and expand the lodging industry which is
one of the top revenue generators for the San Diego economy and a key
employment sector.
(b) To create a mechanism to fund promotional activities for tourism development
through the levy of assessments upon the businesses to which the special and
specific benefit from those activities is conferred.
(c) To provide a method for the involvement of a nonprofit entity to participate in the
preparation and review of proposed tourism marketing district plans for district
activities.
(d) To provide a method for the City Council to authorize a nonprofit entity with
specific interest in the promotion of City tourism to implement and administer
district activities.
(e) To provide a mechanism with which a charge may be imposed for a special and
specific benefit conferred directly to the payors that is not provided to those not
charged and which does not exceed the reasonable costs to the City of San Diego
of conferring the benefit..
(“Purpose and Intent” added 5–30–2007 by O–19622 N.S.; effective 6-29-2007.)
(Amended 10-6-2011 by O-20096 N.S.; effective 11-5-2011.)
§61.2502 Citation of Division
This division may be cited as the San Diego Tourism Marketing District Procedural Ordinance.
(“Citation of Division” added 5–30–2007 by O–19622 N.S.; effective 6-29-2007.)
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District Management Plan 7/17/12 Page 35
§61.2503 Rules of Construction
This Division shall be liberally construed in order to effectuate its purposes. No error,
irregularity, informality and no neglect or omission of any officer, in any procedure taken under
this Division which does not directly affect the jurisdiction of the San Diego City Council to
order the work shall void or invalidate such procedure for any assessment or the cost of the work
done thereunder.
(“Rules of Construction” added 5–30–2007 by O–19622 N.S.; effective 6-29-2007.)
(Amended 10-6-2011 by O-20096 N.S.; effective 11-5-2011.)
§61.2504 Definitions
For purposes of this division, defined terms appear in italics. The following definitions apply in
this Division:
“Activities” means, but is not limited to, the promotion and marketing of assessed businesses to
provide a special and specific benefit to assessed businesses within the district that is not
provided to those not paying the assessment.
"Assessment" means a levy for the purpose of conducting activities which will provide a special
and specific benefit to the assessed businesses located within a tourism marketing district is not
provided to those not paying the assessment. Assessments levied under this Division are not
special taxes.
"Business" means any and all types of hotels where a structure, or any portion of a structure, is
held out to the public as being occupied, or designed for occupancy, by transients for dwelling,
lodging or sleeping purposes.
“Business owner” means the owner, operator, or authorized representative of the business who is
noted on City records as the responsible party for the remitting and reporting of Transient
Occupancy Tax pursuant to San Diego Municipal Code section 35.0114.
"District management plan" or "plan" means a proposal as defined in sections 61.2507.
"Tourism marketing district," or "district," means an area established pursuant to this Division,
within which businesses pay assessments to fund activities.
"Tourism marketing district association" or “association” means a private nonprofit entity which
represents, and whose membership includes only the assessed business owners or business
owners’ representatives in a district and which participates in the preparation and review of
proposed district management plans for district activities that provide a special and specific
benefit to assessed businesses that is not provided to those that are not assessed. A tourism
marketing district association may be an existing nonprofit entity or a newly formed nonprofit
entity. In accordance with California Streets and Highways Code section 36614.5, the
association is a private entity and may not be considered a public entity for any purpose, nor may
its board members or staff be considered to be public officials for any purpose.
Transient has the same meaning as in San Diego Municipal Code section 35.0102.
(“Definitions” added 5–30–2007 by O–19622 N.S.; effective 6-29-2007.)
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District Management Plan 7/17/12 Page 36
(Amended 12-18-2007 by O-19691; effective 1-17-2008.)
(Amended 10-6-2011 by O-20096 N.S.; effective 11-5-2011.)
§61.2505 Alternative Financing Method; No Limit on Other Provisions of Law
This Division provides an alternative method of financing certain activities. The provisions of
this Division shall not affect or limit any other provisions of law authorizing or providing for
activities or the raising of revenue for the benefit of businesses.
(“Alternative Financing Method; No Limit on Other Provisions of Law” added 5–30–2007 by
O–19622 N.S.; effective 6-29-2007.)
§61.2506 Establishment of Tourism Marketing District
A tourism marketing district may be established as provided in this Division, in the following
manner:
(a) Upon the submission of a written petition, signed by the business owners in the
proposed district who will pay more than 50 percent of the assessments proposed
to be levied, the City Council will initiate proceedings to establish a district by the
adoption of a resolution expressing its intention to establish a district. Where the
same business owner would be assessed an amount in excess of 40 percent of the
total amount of all assessments proposed to be levied, that business owner’s share
of the assessment over such 40 percent shall not be included in determining
whether the petition is signed by business owners who will pay more than 50
percent of the total amount of assessments proposed to be levied.
(b) The petition of business owners required under subdivision (a) shall include a
summary of the district management plan. That summary shall include all of the
following:
(1) A map showing the boundaries of the district.
(2) Information specifying where the complete district management plan can
be obtained.
(3) Information specifying that the complete district management plan shall
be furnished upon request.
(c) The resolution of intention described in subdivision (a) shall contain all of the
following:
(1) A brief description of the proposed activities, the amount of the proposed
assessment, a statement that bonds will not be issued, and a description of
the exterior boundaries of the proposed district. The descriptions and
statements do not need to be detailed and shall be sufficient if they enable
an owner to generally identify the nature and extent of the activities and
the location and extent of the proposed district.
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District Management Plan 7/17/12 Page 37
(2) A time and place for a public hearing on the establishment of the tourism
marketing district and the levying of assessments, which shall be
consistent with the requirements of section 61.2508.
(“Establishment of Tourism Marketing District” added 5–30–2007 by O–19622 N.S.;
effective 6-29-2007.)
(Amended 12-18-2007 by O-19691; effective 1-17-2008.)
(Amended 10-6-2011 by O-20096 N.S.; effective 11-5-2011.)
§61.2507 Tourism Marketing District Management Plan
The district management plan shall contain all of the following:
(a) A map of the district.
(b) The name of the proposed district.
(c) A description of the boundaries of the district, including the boundaries of any
benefit zones, proposed for establishment or extension in a manner sufficient to
identify the affected lands and businesses included. Nothing in this Division
prohibits the boundaries of a district created pursuant to this Division to overlap
with other districts created pursuant to this Division or assessment districts
established pursuant to other provisions of law including, but not limited to, the
Parking and Business Improvement Area Law of 1989, California Streets and
Highways Code sections 36500 - 36551, or the Property and Business
Improvement District Law of 1994, California Streets and Highways Code
sections 36600 - 36671.
(d) The general description of activities proposed for each year of operation of the
district and the estimated maximum cost thereof.
(e) The estimated total annual amount proposed to be expended each year for
administration and operation of the district.
(f) The proposed source or sources of financing including the proposed method and
basis of levying the assessment in sufficient detail to allow each business owner
to calculate the amount of the assessment to be levied against their business.
(g) The planned frequency for the levying of the assessments.
(h) The specific number of years in which assessments will be levied. The maximum
term for any district is 40 years. The district management plan may set forth
specific changes in assessments for each year of operation of the district.
(i) The proposed timing and duration of activities under the plan.
(j) Any proposed rules and regulations to be applicable to the district.
(k) A list of the businesses to be assessed then in existence.
(l) A description of the procedures utilized by the association for the nomination and
election of the association’s board of directors.
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District Management Plan 7/17/12 Page 38
(m) Any other item or matter required to be incorporated therein by the San Diego
City Council, the San Diego Municipal Code, or any other applicable law.
The district management plan shall be approved by City Council at the time City
Council considers the petition of businesses seeking to establish a tourism
marketing district. Should the businesses or the tourism marketing district
association seek to modify the plan at any time, such modifications shall be
subject to the requirements of sections 61.2519 and 61.2520.
(“Tourism Marketing District Management Plan” added 5–30–2007 by O–19622
N.S.; effective 6-29-2007.)
(Amended 12-18-2007 by O-19691; effective 1-17-2008.)
(Amended 10-6-2011 by O-20096 N.S.; effective 11-5-2011.)
§61.2508 Notice of Proposed Assessments; Public Hearing
(a) If the City Council proposes to levy a new or increased assessment pursuant to
this Division, the City shall comply with the following notice, protest, and hearing
procedures:
(1) The City Council shall identify all businesses which will have a special
and specific benefit conferred on them by the activities and upon which an
assessment will be imposed.
(2) All assessments shall be supported by the management plan.
(3) The City shall give notice by mail to the business owner of each identified
business. Each notice shall state the estimated total initial annual
assessments for the entire district, the duration of the payments, the reason
for the assessment and the basis upon which the amount of the proposed
assessment was calculated, and a specific formula in sufficient detail to
allow the business owner to calculate the proposed assessment on the
business, together with the date, time, and location of a public hearing on
the proposed assessment.
(4) If the proposed assessment formula is based on gross room revenue, the
amount of the proposed assessment for each identified business shall be
estimated based on gross room rental revenue for the City’s most recent
complete fiscal year.
(5) Each notice shall also include, in a conspicuous place, a summary of the
procedures for the completion, return, and tabulation of the ballots
required pursuant to section 61.2508(a)(6), including a statement that the
assessment shall not be imposed if the ballots submitted in opposition to
the assessment exceed the ballots submitted in favor of the assessment,
with ballots weighted according to the proportional financial obligation of
the affected business. The City shall give notice by mail at least 45 days
prior to the date of the public hearing upon the proposed assessment. On
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District Management Plan 7/17/12 Page 39
the face of the envelope mailed to the business owner, in which the notice
and ballot are enclosed, there shall appear in substantially the following
form in no smaller than 16-point bold type: “OFFICIAL BALLOT
ENCLOSED.” The City may additionally place the phrase “OFFICIAL
BALLOT ENCLOSED” on the face of the envelope mailed to the
business owner, in which the notice and ballot are enclosed, in a language
or languages other than English.
(6) Each notice given pursuant to this section shall contain a ballot that
includes the City’s address for receipt of the ballot and a place where the
person returning the assessment ballot may indicate his or her name, a
reasonable identification of the business, and his or her support or
opposition to the proposed assessment. Each ballot shall be in a form that
conceals its contents once it is sealed by the person submitting the ballot.
Each ballot shall be signed and either mailed or otherwise delivered to the
address indicated on the ballot. Regardless of the method of delivery, all
ballots shall be received at the address indicated, or the site of the public
testimony, in order to be included in the tabulation of a majority protest
pursuant to section 61.2508(a)(8).
Ballots shall remain sealed until the tabulation of ballots pursuant to
section 61.2508(a)(8) commences, provided that a ballot may be
submitted, changed, or withdrawn by the person who submitted the ballot
prior to the conclusion of the public testimony on the proposed assessment
at the hearing required pursuant to this section. The City may provide an
envelope for the return of the ballot, provided that if the return envelope is
opened by the City prior to the tabulation of ballots pursuant to section
61.2508(a)(8), the enclosed ballot shall remain sealed as provided in this
section.
(7) At the time, date, and place stated in the notice mailed pursuant to section
61.2508(a)(3), the City shall conduct a public hearing upon the proposed
assessment. At the public hearing, the City shall consider all objections or
protests, if any, to the proposed assessment. At the public hearing, any
person shall be permitted to present written or oral testimony. The public
hearing may be continued from time to time.
(8) At the conclusion of the public hearing, a person or persons designated by
the City shall tabulate the ballots submitted, and not withdrawn, in support
of or opposition to the proposed assessment.
(9) The City Council may, if necessary, continue the tabulation at a different
time or location accessible to the public, provided the City Council
announces the time and location at the hearing. Technological methods
may be used in the tabulation of the ballots, including, but not limited to,
punchcard, or optically readable (bar-coded) ballots.
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District Management Plan 7/17/12 Page 40
(10) A majority protest exists if the ballots submitted, and not withdrawn, in
opposition to the proposed assessment exceed the ballots submitted, and
not withdrawn, in its favor, weighting those ballots by the amount of the
proposed assessment to be imposed upon the identified business for which
each ballot was submitted.
(11) If there is a majority protest against the imposition of a new assessment or
an increase in an existing assessment, the City shall not impose or increase
the assessment.
(b) In addition to the requirements of section 61.2508(a), the City shall also comply
with California Government Code section 54954.6, as it relates to adopting any
new or increased assessment.
(“Notice of Proposed Assessments; Public Hearing” added 5–30–2007 by O–19622
N.S.; effective 6-29-2007.)
(Amended 12-18-2007 by O-19691; effective 1-17-2008.)
(Amended 10-6-2011 by O-20096 N.S.; effective 11-5-2011.)
§61.2509 City Council Adoption, Revision or Modification of Assessments; Modification of
Approved Activities; Changes to District Boundaries
At the conclusion of the public hearing to establish the district, the City Council may adopt,
revise, change, reduce or modify the proposed assessment or the type or types of activities to be
funded with the revenues from the assessments. At the hearing, the City Council may only make
changes to the boundaries of the proposed tourism marketing district that will exclude territory
containing businesses that the City Council finds will not benefit from the proposed activities;
and may only change proposed assessments by reducing them.
(“City Council Adoption, Revision or Modification of Assessments; Modification of Approved
Activities; Changes to District Boundaries” added 5–30–2007 by O–19622 N.S.; effective 6-29-
2007.)
(Amended 10-6-2011 by O-20096 N.S.; effective 11-5-2011.)
§61.2510 Resolution of Formation of Tourism Marketing District
(a) If the City Council, following a public hearing, decides to establish a proposed
tourism marketing district, the City Council shall adopt a resolution of formation
that shall contain all of the following:
(1) A brief description of the proposed activities, the amount of the proposed
assessment, and a description of the exterior boundaries of the proposed
district. The descriptions and statements do not need to be detailed and
shall be sufficient if they enable an owner to generally identify the nature
and extent of the activities and the location and extent of the proposed
district.
(2) The number, date of adoption, and title of the resolution of intention.
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 41
(3) The time and place where the public hearing was held concerning the
establishment of the district.
(4) A determination regarding any protests received. The City Council shall
not establish the district or levy assessments if a majority protest was
received.
(5) A statement that the operations of the district established by the resolution
shall be subject to any amendments to this Division.
(6) A statement that the activities to be provided to benefit businesses in the
district will be funded by the levy of the assessments. The revenue from
the levy of assessments within a district shall not be used to provide
activities that directly benefit businesses outside the district or for any
purpose other than the purposes specified in the resolution of intention, as
modified by the City Council at the hearing concerning establishment of
the district.
(7) A statement specifying the time and manner for levying the assessments
by the City Treasurer.
(8) A statement that any assessment imposed pursuant to this Division is
levied solely upon the business owner within the district, that the business
owner is solely responsible for payment of the assessment when due, and
that, if the business owner chooses to collect any portion of the assessment
from a transient, that portion shall be specifically called out and identified
for the transient in any and all communications from the business owner
as a “San Diego Tourism Marketing District Assessment.”
(9) A finding that the activities funded by the assessments will provide a
special and specific benefit to businesses within the tourism marketing
district that is not provided to those not paying the assessment.
(b) The adoption of the resolution of formation and recordation of the notice and map
pursuant to section 61.2512 shall constitute the levy of an assessment in each of
the fiscal years referred to in the district management plan.
(“Resolution of Formation of Tourism Marketing District” added 5–30–2007 by O–19622 N.S.;
effective 6-29-2007.)
(Amended 12-18-2007 by O-19691; effective 1-17-2008.)
(Amended 10-6-2011 by O-20096 N.S.; effective 11-5-2011.)
§61.2511 City Clerk to Record Notice and Map of District
Following adoption of a resolution establishing a district pursuant to section 61.2510 the City
Clerk shall record a notice and map of the district.
(Renumbered from former Section 61.2512, and amended 10-6-2011 by O-20096 N.S.;
effective 11-5-2011.)
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 42
§61.2512 City Council Establishment of Benefit Zones
The City Council may establish one or more separate benefit zones within the district based upon
the degree of benefit derived from the activities to be provided within the benefit zone, and may
impose a different assessment within each benefit zone. The City Council may also define
categories of businesses based upon the degree of benefit that each will derive from the activities
to be provided within the district, and may impose a different assessment or rate of assessment
on each category of business, or on each category of business within each zone.
(“City Clerk to Record Notice and Map of District” added 5–30–2007 by O–19622 N.S.;
effective 6-29-2007.)
(Amended 12-18-2007 by O-19691; effective 1-17-2008.)
(Renumbered from former Section 61.2513, retitled to ”City Council Establishment of Benefit
Zones“ and amended 10-6-2011 by O-20096 N.S.; effective 11-5-2011.)
§61.2513 Establishment, Modification or Disestablishment; Districts and Benefit Zones
All provisions of this Division applicable to the establishment, modification, or disestablishment
of a tourism marketing district apply to the establishment, modification, or disestablishment of
benefit zones or categories of business. In order to establish, modify, or disestablish a benefit
zone or category of business, the City Council shall follow the procedure to establish, modify, or
disestablish a tourism marketing district.
(“Council Establishment of Benefit Zones” added 5–30–2007 by O–19622 N.S.;
effective 6-29-2007.)
(Renumbered from former Section 61.2514, and amended 10-6-2011 by O-20096 N.S.;
effective 11-5-2011.)
§61.2514 Expiration of Tourism Marketing District
If a tourism marketing district expires due to the time limit set pursuant to section 61.2507(h), a
new district management plan may be created and a new district established pursuant to this
Division.
(“Establishment, Modification or Disestablishment; Districts and Benefit Zones”
added 5–30–2007 by O–19622 N.S.; effective 6-29-2007.)
(Renumbered from former Section 61.2515, and amended 10-6-2011 by O-20096 N.S.;
effective 11-5-2011.)
§61.2515 Collection of Assessments
The collection of the assessments levied pursuant to this Division shall be made at the time and
in the manner set forth by the City Council in the resolution establishing the district described in
section 61.2510. A method for charging interest and penalties for delinquent payments of
assessments may also be prescribed in the resolution establishing the district.
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 43
(“Expiration of Tourism Marketing District” added 5–30–2007 by O–19622 N.S.;
effective 6-29-2007.)
(Amended 12-18-2007 by O-19691; effective 1-17-2008.)
(Renumbered from former Section 61.2516, and amended 10-6-2011 by O-20096 N.S.;
effective 11-5-2011.)
§61.2516 Exemptions from Assessments
The following business revenues are considered exempt from assessment under this Division:
(1) Revenues from a transient who has exercised occupancy for more than
one month;
(2) Revenues from a transient whose room rent is being paid directly or
indirectly by the federal government or the State of California, or
(3) Revenues from a transient who is by treaty exempt from locally-levied
transient occupancy taxes.
(“Collection of Assessments” added 5–30–2007 by O–19622 N.S.; effective 6-29-2007.)
(Amended 12-18-2007 by O-19691; effective 1-17-2008.)
(Renumbered from former Section 61.2518, and amended 10-6-2011 by O-20096 N.S.;
effective 11-5-2011.)
§61.2517 Validity of Assessments; Contests
The validity of an assessment levied under this Division shall not be contested in any action or
proceeding unless the action or proceeding is commenced within 30 days after the resolution
establishing the district and levying the assessment is adopted pursuant to section 61.2510. Any
appeal from a final judgment in an action or proceeding shall be perfected by the appellant
within 30 days after the entry of judgment.
(“Assessments Based on Estimated Benefits” added 5–30–2007 by O–19622 N.S.;
effective 6-29-2007.)
(Renumbered from former Section 61.2519, and amended 10-6-2011 by O-20096 N.S.;
effective 11-5-2011. Former Section 61.2517 removed.)
§61.2518 City’s Promotional Responsibilities
(a) Nothing in this Division shall relieve the City of its responsibility to promote the
City of San Diego as enumerated in San Diego Municipal Code section 35.0128
regarding the use of revenues from the City’s Transient Occupancy Tax.
(b) The City Manager, or the Manager’s designee, will provide the tourism marketing
district association, on an annual basis, a statement detailing actual Transient
Occupancy Tax revenues collected under San Diego Municipal Code section
35.0103 that are available for promoting the City. This statement shall also
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 44
describe the prescribed use of revenues from the City’s Transient Occupancy Tax
to include, but not be limited to:
(1) The annual debt payment for all existing bond obligations related to the
San Diego Convention Center Corporation;
(2) The annual marketing subsidy as required by the San Diego Convention
Center Corporation; and
(3) The annual debt payment for all existing bond obligations relative to
Balboa Park and Mission Bay Park.
(“Exemptions from Assessments” added 5–30–2007 by O–19622 N.S.;
effective 6-29-2007.)
(Amended 12-18-2007 by O-19691; effective 1-17-2008.)
(Renumbered from former Section 61.2520, and amended 10-6-2011 by O-20096 N.S.;
effective 11-5-2011.)
§61.2519 Modifications of District Management Plan
A tourism marketing district association may, at any time, request that the City Council modify
its district management plan. Any modification of the district management plan shall be made
pursuant to this Division.
(“Validity from Assessments; Contests” added 5–30–2007 by O–19622 N.S.;
effective 6-29-2007.)
(Amended 12-18-2007 by O-19691; effective 1-17-2008.)
(Renumbered from former Section 61.2521, and amended 10-6-2011 by O-20096 N.S.;
effective 11-5-2011.)
§61.2520 District Plan Modification; Public Hearing Required
(a) Upon the written request of a tourism marketing district association, the City
Council may modify the district management plan, including modification of the
activities to be funded with the revenue derived from the levy of the assessments,
after conducting one public hearing on the proposed modifications. If the
modification includes the levy of a new or increased assessment, the City shall
comply with the notice and protest requirements of section 61.2508.
(b) The City Council shall adopt a resolution of intention which states the proposed
modification prior to the public hearing required by this section. The public
hearing shall be held not more than 90 days after the adoption of the resolution of
intention.
(c) The City shall give all business owners within the district written notice by mail,
of the proposed modifications of the district management plan, an explanation of
the modification, and the reason for the modification, together with the date, time
and location of a public hearing on the proposed modification.
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 45
(“City’s Promotional Responsibilities” added 5–30–2007 by O–19622 N.S.;
effective 6-29-2007.)
(Amended 12-18-2007 by O-19691; effective 1-17-2008.)
(Renumbered from former Section 61.2522, and amended 10-6-2011 by O-20096 N.S.;
effective 11-5-2011.)
§61.2521 Tourism Marketing District Association; Report of Activities
(a) Each tourism marketing district association shall cause to be prepared a
prospective report for each fiscal year, except the first year, for which assessments
are to be levied and collected to pay the costs of the activities described in the
report. The tourism marketing district association's first report shall be due after
the first year of operation of the district. The report may propose changes,
including, but not limited to, the boundaries of the tourism marketing district or
any benefit zones within the district, the basis and method of levying the
assessments, and any changes in the classification of categories of business, if a
classification is used.
(b) The report shall be filed with the City Clerk prior to the end of each fiscal year,
and shall refer to the tourism marketing district by name, specify the fiscal year to
which the report applies, and, with respect to that fiscal year, shall contain all of
the following information:
(1) Any proposed changes to the boundaries of the tourism marketing district
or to any benefit zones or classification of businesses within the district.
(2) The activities to be provided for that fiscal year.
(3) An estimate of the cost of providing the activities for that fiscal year.
(4) The method and basis of levying the assessment in sufficient detail to
allow each business owner to estimate the amount of the assessment to be
levied against his or her business for that fiscal year.
(5) The estimated amount of any surplus or deficit revenues to be carried over
from the previous fiscal year.
(6) The estimated amount of any contributions to be made from sources other
than assessments levied pursuant to this Division.
(c) The City Council may approve the report as filed by the tourism marketing
district association, or may modify any portion of the report and approve it as
modified. Such modification shall only be made subject to the noticing provisions
of sections 61.2520. Any portion of the report which proposes to modify the
district management plan shall only be approved after complying with the notice
and public hearing requirements of Section 61.2520. The City Council shall not
approve a change in the basis and method of levying assessments that would
impair an authorized or executed contract to be paid from the revenues derived
from the levy of assessments.
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 46
(d) A tourism marketing district association shall comply with the Ralph M. Brown
Act, California Government Code sections 54950 - 54963, at all times when
matters within the subject matter of the district are heard, discussed, or
deliberated, and with the California Public Records Act, California Government
Code sections 6250 - 6276.48, for all documents relating to activities of the
district.
(e) Each business owner paying the tourism district assessment has the right to vote
in annual elections of the association and the right to seek nomination or election
to the board of directors of the association.
(“Modifications of District Management Plan” added 5–30–2007 by O–19622 N.S.;
effective 6-29-2007.)
(Renumbered from former Section 61.2523, and amended 10-6-2011 by O-20096 N.S.;
effective 11-5-2011.)
§61.2522 Tourism Marketing District Association; Contract With Nonprofit
The district management plan may state that a tourism marketing district association will
provide for and administer the activities described in the district management plan. If the district
management plan designates a tourism marketing district association, the City may contract with
the designated nonprofit corporation to implement the plan and carry out specified activities,
subject to the terms and conditions enumerated in the contract.
(“District Plan Modification; Public Hearing Required” added 5–30–2007 by
O–19622 N.S.; effective 6-29-2007.)
(Amended 12-18-2007 by O-19691; effective 1-17-2008.)
(Renumbered from former Section 61.2524, and amended 10-6-2011 by O-20096 N.S.;
effective 11-5-2011.)
§61.2523 Renewal of Expired District
(a) Upon renewal of an expired district, any remaining revenues derived from the
levy of assessments, or any revenues derived from the sale of assets acquired with
the revenues, shall be transferred to the renewed district. If the renewed district
includes additional businesses not included in the prior district, the remaining
revenues shall be spent to benefit only the businesses in the prior district. If the
renewed district does not include businesses included in the prior district, the
remaining revenues attributable to these businesses shall be refunded to the
owners of these businesses.
(b) Upon renewal, a district shall have a term not to exceed forty (40) years. There is
no requirement that the boundaries, assessments, or activities of a renewed district
be the same as the original or prior district.
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 47
(“Tourism Marketing District Association; Report of Activities” added 5–30–2007by O–19622
N.S.; effective 6-29-2007.)
(Amended 12-18-2007 by O-19691; effective 1-17-2008.)
(Renumbered from former Section 61.2525, and amended 10-6-2011 by O-20096 N.S.;
effective 11-5-2011.)
§61.2524 Disestablishment of District; Procedures
(a) Any tourism marketing district established or extended pursuant to the provisions
of this Division, where there is no outstanding and unpaid indebtedness incurred
to accomplish any of the purposes of the district, may be disestablished by
resolution of the City Council in either of the following circumstances:
(1) If the City Council finds there has been misappropriation of funds,
malfeasance, or a violation of law in connection with the management of
the district; or
(2) After the first year of operation of the district, there shall be a 30-day
period each year in which assessed business owners may request
disestablishment of the district. The first such period shall begin upon
presentation to City Council of the district’s initial annual report of
activities. During each successive year of operation of the district,
business owners shall have such a 30-day period to request
disestablishment upon presentation of the district’s report of activities.
Upon the written petition of the business owners in the district who pay 50
percent or more of the assessments levied, the City Council shall pass a
resolution of intention to disestablish the district. The City Council shall
notice a hearing on disestablishment., pursuant to section 61.2508.
(b) The City Council shall adopt a resolution of intention to disestablish the district
prior to the public hearing required by this section. The resolution shall state the
reason for the disestablishment, shall state the time and place of the public
hearing, and shall contain a proposal to dispose of any assets acquired with the
revenues of the assessments levied within the district. The notice of the hearing
on disestablishment required by this section shall be given by mail to the owner of
each business subject to assessment in the district. The City Council shall conduct
the public hearing not less than 30 days after the mailing of the notice to the
business owners. The public hearing shall be held not more than 60 days after the
adoption of the resolution of intention.
(“Tourism Marketing District Association; Contract With Nonprofit” added
5–30–2007 by O–19622 N.S.; effective 6-29-2007.)
(Renumbered from former Section 61.2526, and amended 10-6-2011 by O-20096 N.S.;
effective 11-5-2011.)
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 48
§61.2525 Disestablishment; Refund of Assessments
(a) If the disestablishment occurs before an assessment is levied for the fiscal year,
the method and basis that was used to calculate the assessments levied in the
immediate prior fiscal year shall be used to calculate the amount of any refund.
All outstanding assessment revenue collected after disestablishment shall be spent
on activities specified in the district management plan.
(b) Upon the disestablishment of a district, any remaining revenues, after all
outstanding debts are paid, derived from the levy of assessments, or derived from
the sale of assets acquired with the revenues, shall be refunded to the business
owners then located and operating within the district in which assessments were
levied by applying the same method and basis that was used to calculate the
assessments levied in the fiscal year in which the district is disestablished.
(“Renewal of Expired District” added 5 –30–2007 by O–19622 N.S.;effective 6-29-2007.)
(Renumbered from former Section 61.2527, and amended 10-6-2011 by O-20096 N.S.;
effective 11-5-2011.)
§61.2526 Action to Determine Validity; Action Contesting Validity
(a) An action to determine the validity of assessments, contracts, improvements, or
activities may be brought by the City or tourism marketing district association
pursuant to Chapter 9 (commencing with section 860) of Title 10 of Part 2 of the
California Code of Civil Procedure. For such purpose an assessment, activity,
improvement, or acquisition shall be deemed to be in existence upon its
authorization by City Council.
(b) In accordance with California Streets and Highways Code section 36633, the
validity of an assessment levied under this Division shall not be contested in any
action or proceeding unless the action or proceeding is commenced within 30
days after the resolution levying the assessment is adopted pursuant to section
61.251. Any appeal from a final judgment in an action or proceeding shall be
perfected within 30 days after the entry of judgment.
(“Disestablishment of District; Procedures” added 5–30–2007 by O–19622 N.S.;
effective 6-29-2007.)
(“Action to Determine Validity; Action Contesting Validity” added 10-6-2011 by
O-20096 N.S.; effective 11-5-2011 Former Section renumbered to 61.2524.)
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 49
Appendix 3 District Lodging Businesses
List of Lodging Businesses as of June 2012
Lodging businesses will receive specific benefits and privileges resulting from the services provided
to the benefit category or categories in which they are included as indicated in the table below.
Business Name Category(ies)
1626 REED AVE
B
2 STORY TOWNHOME
B
2916 SPRUCE STREET
B
3265B
B
33 REDONDO
B
33630
B
3531 BAYSIDE
B
3631 #4 OCEAN FRONT WALK
B
3689 OCEAN FRONT WALK
B
3777 OCEAN FRONT WALK INC
B
3914 BAYSIDE LANE HOA
B
436 WEST LLC
B
4556 NIAGARA LLC
B
4896 DIXIE DR
B
5046 LONG BEACH AVE
B
5062 MILLWODD RD
B
660 Loring Street
B
708 BALBOA CT
B
716 SALEM CT
B
716 WHITING CT
B
720 1/2 Dover Court
B
720 Dover Court
B
738 JE #B
B
745 SC LLC
B
807 WIND LLC
B
809 Rafael Place
B
829 SAN FERNANDO PL #1
B
860 ISTHMUS 3N & 3S
B
A VACATION BY THE BAY
B
A-1 PROPERTY MNGMNT
B
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 50
Business Name Category(ies)
ABDIN, ROGER
B
AC & PD PROPERTIES
B
ACCOMAZZO, DAPHINNE & GENE
B
ACCOMAZZO, GENE & DAPHINNE
B
ACEVADO, ARTHUR
B
ADAMO, ANGIE & VINCE
B
ADLER, ELLEY
B
AGUILAR, DAVID
B
AINSWORTH, DANE
B
AJAY MATHUR
B
AJJK LLC
B
AJJK, LLC
B
AL AND LINDA VALENTINE
B
AL AND LINDA VALENTINE
B
AL AND LINDA VALENTINE
B
AL AND LINDA VALENTINE
B
ALAN AND SHARON KIPNIS
B
ALAN RITCHIE
B
ALBERT & ANNIE CARAVELLI
B
ALBERTS, SHEILA
B
ALEJANDRINA CASTRO
B
ALEX JACK
B
ALEX ROJAS
B
ALEX VILLIGER
B
ALICANTE UNIT 1202
B
ALICAT INVESTMENTS
B
ALICE DIAMOND
B
ALICE L. SAVAGE LIVING TRUST
B
ALLEN
B
ALLEN
B
ALLEN JAMES
B
ALLEN, JOHN & BOBBIE
B
ALSTON, ROBERTA
B
ALTA VISTA PROPERTIES
B
ANA PEREZ
B
ANAWATI, KAY
B
ANCHOR MOTEL
B
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 51
Business Name Category(ies)
Andaz San Diego A & B
ANDERSON, LESLIE
B
ANDERSON, PAUL
B
ANDERSON, WES
B
ANDREA MARSHALL
B
ANDREATTI, PEGGY
B
ANGELOFF, MIKE
B
ANM TRAVEL
B
ANN CALLAHAN'S HILLCREST B&B
B
ANNA NARANJO
B
ANNA WOLF
B
ANNE GRIFFEN
B
ANNE-MARIE PROVANCHA
B
ANTHONY & PAMELA DEDOMENICO
B
ANTHONY TAYLOR
B
ANTONIO MARQUEZ
B
AQUA SURF
B
ARCHSTONE DEL MAR HEIGHTS
B
Archstone Mission Valley
B
Archstone Mission Valley
B
Archstone Torrey Hills
B
ARG HOLDINGS, LLC
B
ARGENTINE BLVD, LLC
B
ARMSTRON, DONNA & TERRY
B
ARNOTT, CHERYL
B
ARONSON, GARY
B
ARONSON, HELENE
B
ARTHUR ATHANS
B
ARTHUR&LINDA PELBERG FAMILY TR
B
ARTIST BEACH RETREAT
B
ASBURY HOUSE
B
ASKIN, ANDREW & AMY
B
ATKINSON, TERRY
B
AUGUSTIN, WALLY
B
AVANY, MIKE & ARLENE
B
AVEDIAN, AREK
B
AVION AT SPECTRUM
B
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 52
Business Name Category(ies)
AVIS N. LYNCH TRUST
B
AZAR, HELEN
B
AZAR, HELEN
B
AZURE SHORE APARTMENTS
B
BAGLEY, PIERRE & MARY
B
Bahia Resort Hotel A & B
BAILEY TRUST, SCOTT & TIFFANY
B
BAILEY, SUZANNE
B
BAILEY, SUZANNE
B
BAKER, KATHRYN
B
BAKER, MARK
B
BAKER, RHONDA
B
BALBOA PARK INN
B
BALLORE, DONALD
B
BAMRAH, BINDU
B
BANKS, CAROLYN
B
BARBARA BAREFIELD
B
BARBARA LANCASTER
B
BARBOUR, RICHARD
B
BARKLEY, ALBEN
B
BARON YAHYAVI
B
BARRETT, MARIA
B
BARRY LORENZ
B
BARRY, KRISTEN
B
BART AND PAULA CHRISTENSEN
B
BART SAYER
B
BART SAYER
B
BARTHOLOMEW, HOWARD
B
BASIL TECHNOLOGY
B
BASS, KITTY
B
BAY BREEZE BED & BREAKFAST
B
Bay Club Hotel & Marina A & B
BAY OCEAN INC
B
Bayfront Townhouse #1
B
BayFront Townhouse #2
B
BAYSIDE BUNGALOW
B
BAYSIDE LANE CONDOS #6
B
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 53
Business Name Category(ies)
BAYSIDE LANE LLC
B
BEACH & BAYSIDE VACATIONS
B
BEACH BAY GETAWAY
B
BEACH HAVEN INN
B
BEACH HOUSE
B
BEACH HOUSE RENTAL
B
BEACH PLACE
B
BEACH VACATION RENTALS
B
BEACH VACATION RENTALS
B
BEACHCOMBER #1
B
BEACHFRONT PROPERTIES
B
BECKER, ROBERT & MOORE, JOE
B
BED & BREAKFAST IN MISSION VAL
B
BEDDOW, LEAH
B
BELANCHI, DAVID
B
BELANICH, DAVID
B
BELFORD, BOB
B
BELL, JOHN
B
BENDER, RAY
B
BENNETT, RICHARD & BARBARA
B
BENNETT, RICHARD & BARBARA
B
BENSON, CAROLYN
B
BENSON, CAROLYN
B
BENSON, CAROLYN
B
BENSON, CAROLYN
B
BENSON, CAROLYN
B
BENSON, DEBBIE
B
BERG FAMILY TRUST
B
BERG, DR DAVID
B
BERKSHIRE MOTEL
B
BERMUDA BY THE SEA
B
BERNARD, JO
B
BERTIL BYLGER
B
BERTIL BYLGER
B
BERYL'S HOME STAY
B
Best Western Island Palms Hotel & Marina A & B
Best Western Plus Bayside Inn A & B
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 54
Business Name Category(ies)
Best Western Plus Hacienda Hotel Old Town A & B
Best Western Plus Inn By The Sea A & B
Best Western Seven Seas A & B
Best Western Yacht Harbor Hotel A & B
BETH SACKETT
B
BETH WINTERMEYER
B
BETSY CHADWICK
B
BETSY CHADWICK
B
BETTY WARREN
B
BFH ASSET MANAGEMENT LLC
B
BIG SPLASH
B
BIGGS, MIKE
B
BILL AND ASTRID SHANNON
B
BILL AND LORI HASTING
B
BILL BANNING
B
BILL WINN
B
BILLIE POWERS
B
BILLINGS, MARILYN
B
BIPIN N PATEL
B
BIRD ROCK OCEAN VIEW HOME
B
BIRDROCK ESTATES
B
BLACK COAST PROPERTIES
B
BLAIN, DAVE
B
BLAINE SMITH
B
BLANCO, CYNTHIA
B
BLATZ, MIKE & RHONDA
B
BLEICH, IDA
B
BLOOM, DONALD
B
BLOOM, DONALD
B
BLOOM, DONALD
B
BLOOM, DONALD
B
BLOOM, DONALD
B
BLUE HERRON COTTAGES
B
BLUE HERRON COTTAGES
B
BLUE HERRON COTTAGES
B
BLUE HERRON COTTAGES
B
BLUE PACIFIC
B
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 55
Business Name Category(ies)
BLUE PACIFIC RENTALS LLC
B
BLUE REEF PROPERTIES
B
BLUEWATER VACATION HOMES
B
BLUEWATER VACATION HOMES
B
BLUEWATER VACATION HOMES
B
BLUEWATER VACATION HOMES
B
BLUEWATER VACATION HOMES
B
BLUEWATER VACATION HOMES
B
BLUEWATER VACATION HOMES
B
BLUEWATER VACATION HOMES
B
BLUEWATER VACATION HOMES
B
BLUEWATER VACATION HOMES
B
BLUEWATER VACATION HOMES
B
BLUMENTHAL, MIKE
B
BMW INVESTMENTS
B
BOB CASTRO
B
BOB PELLATON & ANTHONY COTTAM
B
BOB PELLATON & ANTHONY COTTAM
B
BOGGESS, WILLIAM
B
BOGGESS, WILLIAM
B
BOGGESS, WILLIAM
B
BOGGIANO PROPERTIES
B
BOMM, GINA
B
BOOKHEIMER, MELISSA
B
BORCHARD, CHRISTOPHER
B
BORER, JOE
B
BORGERDING, PAUL & LAURA
B
BOWMAN COTTON HOUSE
B
BOYER, BILL
B
BRACAMONTE, MANUEL
B
BREHM COASTAL PROPERTIES
B
BRENDA SHEARS
B
BRENNAN & WHEELER
B
BRET DUDL
B
BRETT CREASER
B
BREWER FAMILY TRUST
B
BREWER FAMILY TRUST
B
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 56
Business Name Category(ies)
BREWER FAMILY TRUST
B
BREWER, NORM & WOOD, ROD
B
BREWER, TERI
B
BREWSTER, BRUCE
B
BRIAN C. MALK
B
BRIAN PRATT
B
BRIAN S. & STEVE C.
B
BRIGHTON BEACH GARDENS
B
BRIGHTON CT BUNGALOW
B
BRILL AND RHODES CONDO RENTAL
B
BRINTON, MAC
B
Bristol Hotel A & B
BRITT SCRIPPS INN
B
BROSSELLE, JUDY
B
BROTHERS, JACK INC
B
BROWAR, MATTHEW
B
BROWAR, MATTHEW
B
BROWAR, MATTHEW
B
BROWN, CHARLENE
B
BROWN, J.J.
B
BROWN, JANICE
B
BROWN, MARC
B
BROWN, MICHAEL & KATHLEEN
B
BROWN, RICHARD & MICHAEL
B
BROWN, ROBERT
B
BUCKLEY, STEPHEN
B
BUCKNER, DONNA
B
BUCKNER, DONNA
B
BUNGER, ANGELA
B
BUNGER, ANGELA
B
BURCH, ROBERT S
B
BURER, AUBREY M #21
B
BURKE, ELSIE
B
BURKE, ELSIE
B
BURKE, SHAWN
B
BURTON, TAYLOR
B
BUSTAMANTE. MARK
B
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 57
Business Name Category(ies)
Cable Street Cottage
B
CABRILLO MOTOR LODGE
B
CAIRNCROSS, SHERI
B
CAL CALAHAN
B
CALDWELL HOUSE, THE
B
CALDWELL, JILL
B
CALLAGHAN, MARIA C
B
CAMDEN TUSCANY
B
CAMERON BROTHERS CONSTRUCTION
B
CAMERON BROTHERS CONSTRUCTION
B
CAMINO RENTAL
B
CAMPAGNA, MIKE
B
CAMPION, JUDY
B
CANDELORE, MILDRED
B
CANDICE WERNER
B
CAPISTRANO PLACE VACATIONS
B
Capri by the Sea
B
CAPRI BY THE SEA
B
Capri by the sea
B
CAPRI BY THE SEA
B
Capri by the Sea
B
Capri by the Sea
B
Capri by the Sea
B
Capri by the Sea
B
Capri by the Sea
B
Capri by the Sea
B
Capri by the Sea
B
Capri By the Sea
B
Capri By the Sea
B
Capri by The Sea
B
Capri by The Sea
B
Capri by the Sea
B
Capri by the Sea
B
Capri by the Sea
B
Capri by the Sea
B
Capri by the Sea
B
Capri by the Sea
B
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 58
Business Name Category(ies)
Capri by the Sea
B
Capri by the Sea
B
Capri by the Sea
B
Capri by the Sea
B
Capri by the Sea
B
CAPRI BY THE SEA
B
CAREY, MICHAEL & WENDY
B
CARIBBEAN COTTAGE
B
CARILLO, DON & ELLEN
B
CARL LUDLOW
B
CARLSON, GREG
B
Carmel Terrace
B
CAROL HENKE
B
CAROL QUIDORT
B
CAROL RAYBURN
B
CAROL/ANTOINE GEORGES
B
CAROLE'S B&B GRIMWEST
B
CAROLYN FILIPPONI
B
CARROLL HOUSE
B
CARROLL, TOM
B
CARUSO, JOANNE
B
CASA ABALONE
B
CASA CALIFORNIA
B
CASA DE LA JOYA
B
Casa de la Playa
B
CASA GERALDINA
B
CASA LADERA
B
CASA ROSA
B
CASA WINDANSEA
B
CASANDRA BROWN
B
CASCIANI, JOE & AUDREY
B
CASITA DEL SOL MANNER
B
CASITAS DEL MAR
B
CASS BEACH HOUSE
B
CATALANO, ROBERT
B
CATALINO, DAVID
B
CATALINO, DAVID
B
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 59
Business Name Category(ies)
Catamaran Resort Hotel & Spa A & B
CATTON, DAVID
B
CATTON, DAVID
B
CAUARETTA, PETER
B
CEAN SMITH
B
CEDILLO, JAVIER
B
CELIA DOLE
B
CEQUIS SAN DIEGO
B
CHAFFEE, BETH
B
CHAMPAGNE, LAURA
B
CHANDLER, JANICE
B
CHANDLER, JANICE E.
B
CHARLES MAGADINI
B
CHARLES SCHUETZ
B
CHELSEAS VIEW
B
CHEN & LE FAMILY TRUST
B
CHENG, JEAN
B
CHENG, JEAN
B
CHERI GITTINS
B
CHEY, RICHARD & MAGGIE
B
CHICCA, ROBERT
B
CHMURA, FRANK (JOYCE)
B
CHODUR PHILLIP
B
CHOU, MINNIE
B
CHRIS BENNETT
B
CHRISTENSEN, BART & PAULA
B
CHRISTENSEN, BART & PAULA
B
CHRISTENSEN, BART & PAULA
B
CHRISTINE BAIRD
B
CHRISTINE BAIRD
B
CHRISTOPHER, SUSAN
B
CHRYSSOSTOMIDES,PANDELIS/LINDA
B
CINDY METNIKIN
B
CITY-VIEW BUNGALOW
B
CLARK EDITH JO
B
CLARK, CRAIG & VALERNE
B
CLARK, DEBORAH
B
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 60
Business Name Category(ies)
CLARK, LARRY & KAY
B
CLARK, LAURIE
B
CLARK, REED & JOANNA
B
CLAUSE, KATHRYN
B
CLEMANS W.J. & BETH
B
CLIFFORD DOUGLAS
B
CLIFT, ALAN
B
COAKLEY ALICE
B
COASTAL CASA COZY CASITA
B
COASTAL CASITA
B
COFFIN, ALLEN & CINDY
B
COHEN, RICHARD
B
COLACE, SALLY
B
COLCLOUGH, SEAN
B
Comfort Inn & Suites Zoo SeaWorld Area A & B
Comfort Inn Gaslamp A & B
Comfort Suites I-15 Miramar A & B
CONDOR PRIVATE HOLDING, LLC
B
CONDOR PRIVATE HOLDINGS, LLC
B
CONDOR PRIVATE HOLDINGS, LLC
B
CONDOR PRIVATE HOLDINGS, LLC
B
CONFERENCE SERVICES AT SDSU
B
CONNOLLY, W J
B
CONTRERAS, MADELINE
B
COOLIDGE, OLIVER & JIL
B
COOMBS, RANDALL
B
COOPER, MYLES
B
COORS, ANDREW
B
CORBEIL, ANDRE
B
CORNELL, KEN
B
COSMOPOLITAN RESTAURANT HOTEL
B
COTTAGE, THE
B
COTTAGES/GRADY
B
COUCHOT, PAUL & STEPHANIE
B
COULSON, TOM & PATRICIA
B
COULTER, PATRICIA
B
Country Inns & Suites San Diego North A & B
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 61
Business Name Category(ies)
Courtyard by Marriott - San Diego Airport Liberty
Station
A & B
Courtyard by Marriott San Diego Central A & B
Courtyard By Marriott San Diego Downtown A & B
Courtyard by Marriott San Diego Mission Valley A & B
Courtyard by Marriott San Diego Old Town A & B
COX, FRANK
B
CRAIG CROWLEY&BETH CHAPPELL
B
CRAIG FAMILY TRUST
B
CRANE'S CROSSING
B
CRAVEN, MARY
B
CRAWFORD NANCY & MIKE
B
CREAMER, BREANNA
B
CREEK 3
B
CRESCENZO LLC
B
CRIBBS, GEOFF
B
CRIBBS, GEOFF
B
CRONE'S COBBLESTONE COTTAGE
B
CROWN JEWEL & SAIL BAY
B
CROWN POINT VIEW
B
Crowne Plaza San Diego A & B
CRYSTAL PIER MOTEL
B
CULL, JASON
B
CUNHA, JOE
B
CUNNINGHAM, JOEL & AMY
B
CURRIER, ANDREW & MARLENE
B
CURTIS CASELLA
B
CURTIS, KIM
B
CYNTHIA DRAKE
B
D.B. LAWSON
B
DAMIEN KOVNER
B
DAN JOHNSON
B
DANA HORNE
B
DANA HORNE
B
DANA HORNE REALTY
B
DANIEL AND DONNA PETERSON
B
DANIEL PICK
B
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 62
Business Name Category(ies)
DANIEL PICK
B
DARRELL MILLS
B
DARRYL STROM
B
DAVE & ANNA LOVE
B
DAVID JABLONSKI
B
DAVID LOSEKE
B
DAVID ROBINSON
B
DAVID ROOKS/SCOTT CHILDERS
B
DAVID WOUDENBERG
B
DAVID WOUDENBERG
B
DAVID YODER
B
DAVID/JUNE COLLINS FMLY TRUST
B
DAVIES, FREDRIC
B
DAVIES, JOHN
B
DAVIS STEVE & LOUIS
B
DAVIS, CURTIS
B
DAVIS, MARIA
B
DAVIS, WILLIAM & YASMIN
B
DAWES STREET DUPLEX
B
Days Hotel - Hotel Circle / Seaworld A & B
DCPD BALBOA LLC
B
DCPD BALBOA LLC.
B
DE CONCINI, DENNIS
B
DE GUES, CHERYL
B
DE GUES, CHERYL
B
DEBBIE
B
DEBBIE BEACHAM
B
DEBOER, BARBARA
B
DEBORAH & GERALD GIRAUD
B
DEBORAH GOLOB
B
DEBRA ANGELOFF
B
DEDOMENICO, ANTHONY & PAMELA
B
DEDOMENICO, ANTHONY & PAMELA
B
DEL MAR RIDGE
B
DENNIS E. HEWITT
B
DENNIS MEINYER
B
DEREK WALTON
B
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 63
Business Name Category(ies)
DEUPREY DAN
B
DEUPREY, DAN & SOLVEIG
B
DEWALT RICHARD
B
DHARMESH JIVAN
B
DHC ASSETS
B
DIAMOND HEAD INN
B
DICAPUA, LARRY & MARIANNE
B
DICK MORAN
B
DICKIE KLINGENBERG
B
DICKSON BOB
B
DILLARD
B
DILLARD, DAN
B
DINEEN, MARY ANN & GENE
B
DING, WEI RICHARD
B
DINNSON, NORM & SANDY
B
DK PROPERTIES LLC
B
DOLLIVER, JIM
B
DOLPHIN MOTEL
B
DOMINQUEZ, DANIEL
B
DON KRAMER
B
DONA AUMANN
B
DONALD G. BOWEN
B
DONALD KANTER FAMILY L.P.
B
D'ONAZIO, JOANETTE
B
DONNA WEBB
B
DONOVAN, MICHAEL
B
DORAIS, RICH
B
DOREEN MCLAUGHLIN
B
DORLAND, JOYCE
B
DORLAND, JOYCE
B
Doubletree by Hilton San Diego Mission Valley A & B
Doubletree Club Hotel San Diego A & B
Doubletree Golf Resort San Diego A & B
Doubletree Hotel Del Mar San Diego A & B
Doubletree Hotel San Diego Downtown A & B
DOUCETTE, JODI
B
DOUG GANS
B
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 64
Business Name Category(ies)
DOUG ROBERTSON
B
DOUGLAS AND DAWN KNIGHT
B
DR & MRS STRUM
B
DR WILLIAM PRICE
B
DR. BILL REED
B
DR. EDELL
B
DR. GARY LESKER
B
DR. JAMES SALLIS
B
DR. LAWRENCE BROWN
B
DR. MICHAEL P. SLOAN
B
DR. MIMI GUARNERI
B
DRAHEIM, DEBBIE
B
DRAHEIM, DEBBY
B
DRAKE, PATRICIA & TOM
B
DRAPEAU, DANIEL
B
DRYDEN, JOHN
B
DUJOL, CESAR AND EDCYLYN
B
DUKE, WENDELL
B
DUNHAM, ROBERT
B
DUNHAM, ROBERT
B
DUNNING, CHARLES
B
DURAZAO FAMILY BEACH HOUSE
B
DURNHAM JOYCE
B
DURO, DAVID
B
DURO, LEONARD
B
DUVAL, JOHN
B
DZINA, NANCY
B
EADS
B
EAGLIN, MEL
B
EBB TIDE MOTEL
B
EBONY INN MOTEL, DBA GOPI INC
B
EBY ROBERT
B
ECCO SANDS
B
ECCO SANDS
B
ECCO SANDS
B
ECCO SANDS
B
ECCO SANDS
B
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 65
Business Name Category(ies)
ECCO SANDS
B
ECCO SANDS
B
ED CHAN
B
EDGEBROOK OPTICAL
B
EDWARD V. KUNIGONIS
B
EDWARDS, PHIL
B
EL REY, L.P.
B
ELAINE ROBBINS
B
ELDRED, ROBERT
B
ELEANOR DUEMLING
B
ELEGANT ESCAPE BED & BREAKFAST
B
ELIZABETH VIACAVA
B
ELLIOTT CORKY AND TOM
B
ELLIOTT, MAC
B
ELLSQORTH, DARLENE
B
ELSBREE
B
ELSTER, GARY
B
EMANUEL SYNODINO
B
Embassy Suites Hotel San Diego - La Jolla A & B
Embassy Suites Hotel San Diego Bay - Downtown A & B
EMERSON, RUSS
B
EMERSON, SHIRLEY
B
Empress Hotel of La Jolla A & B
ENGLE, ROGER
B
ENSENADA COURT LLC
B
EQUITY / ANDAIUCIA
B
EQUITY / COSTA VERDE
B
EQUITY / MONTIERRA
B
EQUITY/DEERWOOD APART.
B
ERNST, ERIK
B
ERNST, ERIK
B
E'S
B
Estancia La Jolla Hotel & Spa A & B
EUGENE C. KOEHLER
B
EUGENIA CONN
B
EUNICE FLEMING TRUST
B
EUROPEAN BAY VIEW
B
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 66
Business Name Category(ies)
EVENING CREEK
B
F W READING
B
FAIRFAX, CECELIA
B
FAIRFAX, CECELIA
B
Fairfield Inn & Suites San Diego Old Town A & B
FALAR, DIANA
B
FAZZINI, GABE & KAREN
B
FAZZINI, GABE & KAREN
B
FAZZINO, GABE & KAREN
B
FEDAK, LARRY & CINDY
B
FEE, JEROME E
B
FEEL OF ZEN
B
FEELING BEACHY LLC
B
FEELING BEACHY LLC
B
FELICIA GRONDIA TRUST
B
FELLER, CARL
B
FELLMAN, ALLISON
B
FELSPAR BEACH HOME
B
FEM INVESTMENTS
B
FERRADINO, DAVID
B
FERRALL, PATRICK & ELENA
B
FERREIRA, BARBARA
B
FERRELL, PAUL
B
FERRIS, MARTY
B
FER-SCHER FAMILY LLC
B
FETTERMAN, NANCY AND IAN
B
FFRENCH, NIALL
B
FICARRA, LAURIE
B
FICARRA, MARK/LAURIE
B
FILIPPONI, ALFONSO & CAROLYN
B
FILIPPONI, CAROL
B
FILIPPONI, CAROLYN
B
FILIPPONI, CAROLYN
B
FILIPPONI, CAROLYN
B
FILLIPPONI, CAROL
B
FILLIPPONI, CAROLYN
B
FINLEY BERNIE
B
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 67
Business Name Category(ies)
FINSETH, ADELAIDE
B
FITZHUGE, KATHERINE
B
FITZHUGH, KATHERINE
B
FITZPATRICK,ADDI
B
FLAHERTY GREG
B
FLAMINGO MOTEL
B
FLESIA, JACKIE
B
FLETCHER, RON
B
FLYNN, ANN & PAUL
B
FOROUZANDEH, SASHA S.
B
FOSTER, ALAN
B
FOSTER, ALAN
B
FOSTER, ALAN
B
Four Points by Sheraton San Diego A & B
FOX, JAMES & MARCEL TEN EYCU
B
FOXWOOD SUITES
B
FRANCINE LESTER
B
FRANCIS DRESSLER
B
FRANCISCO CINDY
B
FRANK CHARBONEAU
B
FRANK DOGSON
B
FRANK PLANT
B
FRANK, RICHARD & BETH
B
FRASER, JACK/JONES, KARA
B
FRED BURST
B
FRED FELLWOCK
B
FRED FELLWOCK
B
FREDRICKS PROPERTIES
B
FREEDOM OF BEACH
B
FREEDOM OF BEACH
B
FREEDOM OF BEACH
B
FREEDOM OF BEACH
B
FREEDOM OF BEACH
B
FRIEDMAN, C HUGH
B
FRONT STREET VACATION RENTAL
B
FRONTIER MOTOR L.P.
B
FRY, MURIEL
B
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 68
Business Name Category(ies)
FULLER, ROGER
B
FUN AT BEACH LLC
B
FUNES, MIKE & LINDA
B
GABRIEL, LYLE
B
GABRIELLE O'CONNELL TRUSTEE
B
Gaby's La Jolla Ocean Getaway
B
Gaby's La Jolla Ocean Getaway
B
GAGAN, CASEY A
B
GAIL KNIGHT/MORRIS KNIGHT
B
GALVAN, DARRYL
B
GARVIN, JEFF
B
GARY & LISA FLANAGAN
B
GARY CRAWFORD
B
GASLAMP SQ CONDO #608
B
GEHRKE, SUSAN
B
GEHRKE, SUSAN
B
GELLER MARK
B
GELLER MARX
B
GELLER, MARK
B
GENE & NANCY JO MILLER
B
GENRKE, SUSAN
B
GEOFFREY MONCRIEF
B
GERALD MOORE
B
GERHARDT, REBECCA
B
GERRY, MELODY AND KEN
B
GERSENFISH, MARY JO
B
GETCHELL, GARTH
B
GHERMAN, MARCEY
B
GIBBS FAMILY TRUST
B
GIBSON, BILL & MARNELL
B
GIFFIN, GLORY
B
GILNER, BRETT
B
GLENN HART
B
GLENN HOEGH
B
GLESSNER, MIMI
B
GLORIA WELLCOME TRUST
B
GOLDBERG, WARREN
B
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 69
Business Name Category(ies)
GOLDING, JOEL
B
GORDON, STU
B
GORILLA TEAM, INC
B
GOTTLIEB, JEFFREY
B
GRACE'S BEACH HOME
B
GRADY JERRI
B
GRADY, JERI
B
Grande Colonial Hotel A & B
GRANT & KARIN MC KINSTRY
B
GRECO, JOHN
B
GREG EDWARDS
B
GREG SOLOMAN
B
GREGORY HERN
B
GRIFFIN, ANNE
B
GRIFFIN, ANNE N
B
GRILL, ELEANOR
B
GRISWOLD, CAROL #65
B
GRONDIN, FELICIA
B
GRONDIN, FELICIA
B
GROSS, MIKE
B
GROTH, KENNETH L & BEVERLY
B
GROVE, LARRY & LINDA
B
GRUENDER, DAN
B
GSC MISSION BEACH LLC
B
GUARNERI, DR MIMI
B
GUARNERI, MIMI & RAUNI, KING
B
GUERRAZZI, DORENE
B
GUGLIOTTA, ADRIANA & TONY
B
GWYNN TRISHA
B
HAGEY TED
B
HAGEY TED
B
HAKIMI, REZA
B
HALE, DR E ALLAN
B
HALFERTY, GLORIA
B
HALL, ELAINE
B
HALL, ELAINE
B
HALLAHAN, MICHAEL
B
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 70
Business Name Category(ies)
HALLAHAN, TIMOTHY V
B
HAMILTON HELEN
B
HAMILTON, ANN & EDWARD
B
Hampton Inn by Hilton San Diego Downtown A & B
Hampton Inn San Diego - Seaworld / Airport A & B
HAMPTON, HANK & LOUISE
B
HAND, RICHARD
B
HANDLEY, VAUDOIS
B
HANSEN, KIRK
B
HANSEN, ROBERT #32
B
HANSEN, SHAWN
B
HANSENS HIDEAWAY
B
HAO, BEILENE
B
Hard Rock Hotel San Diego A & B
HARDEN
B
HARDEN / GOHLKE
B
HARDIN / GOHLKE
B
HARDWICK, WAYNE & SALLY
B
HARRINGTON, JEFF
B
HARRISON LAZARUS
B
HARTMAN, STAN
B
HARTWELL, JODI
B
HARVEY'S TOUR INN MOTEL
B
HASKELL, MARCY
B
HASSIN INVESTMENTS L.P.
B
HATHERILL, DR
B
HATTON, ROBERT
B
HATTON, ROBERT
B
HAUBOLD, HERB
B
HAUPT, RUTH
B
HAVAS, PAUL
B
HAWN, LAURIE
B
HAYDEN, EILEEN
B
HAYDEN, EILEEN
B
HAYES, SUSAN
B
HAYNES & BARLOW
B
HAYNES, PHYLLIS
B
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 71
Business Name Category(ies)
HAYNSWORTH, D & E
B
HEARN, GREG
B
HEART OF THE VILLAGE
B
HEDGECOCK, ROGER & CINDY
B
HEIM, RICHARD
B
HEINZMANN REALTY
B
HELM JACKIE & MURRY
B
HENDLER, JOYCE
B
HENNESSEY, SUZANNE
B
HENRICKS, CHERRY & DON
B
HENRY, LIZ & BURNS
B
HERBERT, SHARON
B
HERBERT, VANESSA & DANIEL
B
HFLP
B
HFLP / STEVE HERMAN
B
HIDEAWAY
B
HIGGENS, VIRGINIA
B
HIGGINS, VIRGINIA
B
HILL, DAVID
B
Hilton Garden Inn San Diego - Del Mar A & B
Hilton La Jolla Torrey Pines A & B
Hilton San Diego - Del Mar A & B
Hilton San Diego Airport - Harbor Island A & B
Hilton San Diego Bayfront Hotel A & B
Hilton San Diego Gaslamp Quarter A & B
Hilton San Diego Mission Valley A & B
Hilton San Diego Resort & Spa A & B
HILTON, ROBERT & CINDY
B
HILTON, TED
B
HINDMAN, LEE
B
HIRSCHENBEIN, DR NEIL&MARY ANN
B
HISTORIC COVE COTTAGE
B
HOCHULI, ED
B
HODGE DONNA
B
HODGE LARRY & DONNA
B
HODGE, BOB & DARLENE
B
HODGE, LAWRENCE
B
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 72
Business Name Category(ies)
HOEGH, GLEN
B
HOFFMAN, JIM & MELISSA
B
HOLBROOK, DAVID & ANGIE
B
Holiday Inn Express - Mira Mesa A & B
Holiday Inn Express Downtown San Diego A & B
Holiday Inn Mission Valley Stadium A & B
Holiday Inn San Diego - Rancho Bernardo A & B
Holiday Inn San Diego Bayside A & B
Holiday Inn San Diego Downtown A & B
Holiday Inn San Diego North Miramar A & B
Holiday Inn San Diego on the Bay A & B
HOLLAND, TERRY
B
HOLLAND, WILL
B
HOLLAND, WILLIAM
B
HOLMAN, BROOKS
B
HOLMES, BILL & DIANNE
B
HOLMES, SUSAN
B
HOMAN, RAY
B
HOME AT THE BEACH
B
HOME AT THE WAVES
B
HOME AWAY
B
HOME QUEST
B
Homewood Suites by Hilton San Diego - Del Mar A & B
HOOK, WESTON & ELONA
B
HOOT
B
HORAK #69
B
HORAK, MARY ANN AND FRANK
B
HORAK, MARY ANN AND FRANK
B
HORCHLER, HELMUT
B
HORNE, DANA
B
HORNE, DANA & MASAVEG, JOSEPH
B
HORSEPIAN, SEDA
B
Horton Grand Hotel A & B
Hotel Indigo - San Diego Gaslamp Quarter A & B
HOTEL PARISI
B
Hotel Solamar San Diego A & B
HOUSAND, RICK & ALICE
B
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 73
Business Name Category(ies)
HOUSAND, RICK & ALICE
B
HOUSE BY THE SEA
B
HOUSE RENTAL/ELIZABETH MORRELL
B
HOUSER FAMILY LTD
B
HOUSTON, RICHARD
B
HOWARD L. STRAUSS
B
HOWARD STRAUSS
B
HOWELL, MARCIA
B
HOWELL, PEGGY
B
HOYER, TOM AND LISA
B
HUDDELS, DARRELL & DEBORAH
B
HUDDLESTON, DEBBIE
B
HUEY, BRYAN
B
HUMMELL, JANEY
B
Humphrey's Half Moon Inn & Suites A & B
HUNT JAMES & ARBAUGH
B
HUNT, LA ROSA M.
B
HUNT, LA ROSE
B
HUNT,JAMES & ARBAUGH,PATRICIA
B
HUNTAMER, JACK
B
HUNTAMER, JACK
B
HUNTER, PATRICK
B
HUSELID
B
HUTCHEN HOUSE
B
HW DEVELOPMENT, LLC
B
Hyatt Regency La Jolla at Aventine A & B
Hyatt Regency Mission Bay Spa & Marina A & B
HYPE, PAUL AND DENISE
B
IL TESORO
B
ILLMAN, MILKE
B
IN EDEN
B
IN EDEN PROPERTIES, LLC
B
INABA, ANTHONY
B
INFANTE, EDWARD & KATHY
B
INN AT OCEAN MANOR
B
INTERNATIONAL TRAVELERS HOUSE
B
INTERNATIONAL-BLAISE, BEONY
B
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 74
Business Name Category(ies)
IRENE BRODY
B
IRIE PROPERTIES, LLC
B
ISADORE AND JOHANNA UNGER
B
ISRAEL HECHTOR
B
J & L HOLDINGS, LLC
B
JACK BROTHERS INC
B
JACK MELROY
B
JACK, VIRGENE
B
Jack's Villa Del Sol
B
JACKSON, LORNE
B
JAI SIARAM,LLC-ACE BDGT. MOTEL
B
JAMES ALLEN, ET AL
B
JAMES B ALLEN
B
JAMES BURLEIGH
B
JAMES DEVORE
B
JAMES KELLER
B
JAMES MILLS
B
JAMES MULDOON
B
JAMES PASTO
B
JAMES, ROBERT P
B
JANE LANE
B
JANE'S BEACH HOUSE
B
JANET SMITH & SUE CURLEY
B
JASON BRACLR
B
JASON DAWSON
B
JEAN B. POCHEL
B
JEAN C WERTH/DUNCAN S WERTH II
B
JEAN FRONING
B
JEAN PFAU
B
JEANINE PERKINS
B
JEANNE WRIGHT
B
JEANNE ZEHRER
B
JEANNE ZEHRER
B
JEANNE ZEHRER
B
JEFF & JEANNINE BRAGER
B
Jefferson C. Carmel Mtn Ranch
B
JEFFRIES, DAVID AND JUSTINA
B
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 75
Business Name Category(ies)
JEFFRIES, DAVID AND JUSTINA
B
JENKINS, BEVERLY
B
JENNIFER SANTANA
B
JENSEN/HAYEK
B
JEREMIAH & LORETTA LYNCH
B
JERROL L. MCLEOD
B
JERROL MC LEOD
B
JERRY BICE
B
JERRY DUIMSTRA
B
JEVIN/ BRITTANY SACKETT
B
JEVIN/ BRITTANY SACKETT
B
JEWETT, WILLIAM
B
JILL SELLERS
B
JIM & CAROLINE EVANS
B
JIM KELLEY
B
JIM KELLEY
B
JIM MURREY
B
JIM STEINBARTH
B
JIM YOUNG
B
JOAN BRAZELL
B
JOE PROSKY
B
JOE YETTER
B
JOEL GOLDING
B
JOHN & COLLEEN GARBACZEWSKI
B
JOHN ALDEN
B
JOHN FIKE
B
JOHN MANN
B
JOHN MC EVOY
B
JOHN MEYERS
B
JOHN MUNOS
B
JOHN PLUTH
B
JOHN RAMIREZ
B
JOHN SHIGLEY, TRUSTEE
B
JOHN SKADBERG VACATION RENTAL
B
JOHN T. READY
B
JOHN ZAYAK
B
JOHNATHAN SCHMOCK
B
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 76
Business Name Category(ies)
JOHNSON M.
B
JOHNSON PECOTA, LLC
B
JOHNSON, JEAN
B
JOHNSON, STEVE & NANA
B
JON FOSTER
B
JONES, ALEX
B
JONES, LANCE & ELAINE
B
JONES, PAMELA
B
JORDAN, CAROLE
B
JORDAN, JOANNE
B
JORGE GONZALEZ
B
JOSEPH GRASELA
B
JOSEPH, C. MR.
B
JOSEPH, PHIL
B
JOSIS, DAVID
B
JTA PROPERTY MGT
B
JTA PROPERTY MGT
B
JUDY DUNHAM
B
JUDY HAMILTON
B
JUDY LAZENBY
B
JUDY SLATER
B
JULIE O'BRIEN
B
JUSTICE, RADD
B
K & E PROPERTY MANAGEMENT
B
K & M PROPERTIES
B
KAHN, DAVID
B
KAHN, MOHAMED
B
KAISER, SCOTT
B
KAISER, TOM
B
KALE,RICHARD
B
KALKSTEIN, ALLEN & LOW, LINDA
B
KANO-MAILE LTD
B
KANTER FAMILY LTD PARTNERSHIP
B
KANTER FAMILY LTD PARTNERSHIP
B
KARCHIN, JEFF
B
KARDOS, ALTHEA
B
KAREN BERRY
B
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 77
Business Name Category(ies)
KAREN GODDARD
B
KAREN PASSAFUME
B
KAREN STEWART
B
KAREN STUBBS
B
KARLA & GARY ROBINSON
B
KASITZ, MILDRED
B
KATHERINE MULLER
B
KATHLEEN VAUGHN
B
KATHY EVANS
B
KATRINA'S KONDO
B
KATZ, GARY & KYLE
B
KAVANAGH, PIERCE M.
B
KAVTON LLC
B
KAY ANAWATI
B
KAY ANAWATI
B
KEATING HOUSE INN
B
KEATING, JOHN
B
KEENEN, FRED
B
KELLEHER, NANCY
B
KELLER FAMILY TRUST
B
KELLEY REAL ESTATE
B
KELLEY, MRS. JAMES
B
KELLEY,JIM
B
KELLY C COOK
B
KELLY KINCAID
B
KEN SMITH
B
KEN WEBSTER
B
KENNEBECK CONDOS
B
KENNEBECK CONDOS LLC
B
KENNETH & JULIE LABBE
B
KENNICK, MIKE
B
KENNY, CINDY
B
KENSINGTON VACATION RENTAL
B
KERI MEYER
B
KERR GEORGE
B
KEVIN MCCABE
B
KEVIN VILLANI
B
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 78
Business Name Category(ies)
KIA VISTA
B
KIM & RYAN GELARDI
B
KIM, SUE
B
KINDOM, JANE
B
KING OF THE BEACH LLC
B
KING, GENE & MARTHA
B
KING, STEVE & SALLY
B
Kings Inn A & B
KLEIN FAMILY TRUST
B
KLINE, DOUG
B
KLINE, DOUGLAS & PAMELA
B
KLING DONALD "ADAM", JR.
B
KNAPP, CLARK
B
KNAPP-ALLIGOOD, MARTA
B
KNIGHT GAIL
B
KNIGHTLY, CHRIS
B
KNOEPFLI, SARAH
B
KNOLLKAMPER TRUST
B
KOBEY CHARLOTTE
B
KOBEY CHARLOTTE
B
KOCAR, BILL
B
KOCAR, BILL
B
KOHLER RENTAL
B
KOKA-THOTA, ANURADHA
B
KOLLER, RACHEL
B
KOLLER, RACHEL
B
Kona Kai Resort Spa & Marina A & B
KOVALCHECK, STEVEN
B
KRISTINA MULLER EBERHARD
B
KROMMENHOEK, WILLIAM
B
KRUEGER, RICHARD
B
KURT MADDEN
B
LA CRESTA MOTEL
B
LA JOLLA BED & BREAKFAST
B
LA JOLLA BILTMORE MOTEL
B
La Jolla Blvd
B
La Jolla Blvd
B
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 79
Business Name Category(ies)
La Jolla Chateau
B
LA JOLLA COTTAGES
B
LA JOLLA COTTAGES
B
LA JOLLA COTTAGES INC
B
LA JOLLA COVE
B
La Jolla Cove Suites A & B
LA JOLLA COVE VACATION RENTALS
B
LA JOLLA HAUS
B
LA JOLLA HERMOSA BEACH
B
LA JOLLA INN
B
LA JOLLA LANDMARK ESTATE
B
LA JOLLA LOFT
B
LA JOLLA SHORES
B
LA JOLLA SHORES BCH N TENNIS
B
LA JOLLA SHORES BEACH HOUSE
B
La Jolla Shores Hotel A & B
LA JOLLA VACATION HOME RENTALS
B
LA JOLLA VACATION RENTALS
B
LA JOLLA VACATION RENTALS
B
LA JOLLA VACATION RENTALS
B
LA JOLLA VACATION RENTALS
B
LA JOLLA VACATION RENTALS
B
LA JOLLA VACATION RENTALS
B
LA JOLLA VACATION RENTALS
B
LA JOLLA VACATION RENTALS
B
LA JOLLA VACATION RENTALS
B
LA JOLLA VACATION RENTALS
B
LA JOLLA VACATION RENTALS
B
LA JOLLA VACATION RENTALS CA
B
LA JOLLA VILLA
B
LA JOLLA'S MOST CHARMING
B
La Mirage
B
LA MIRAGE
B
LA PETITE ROUGE
B
La Quinta Inn & Suites Mission Valley A & B
La Quinta Inn San Diego Old Town / Airport A & B
La Valencia Hotel A & B
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 80
Business Name Category(ies)
LABBE, KENNETH & JULIE
B
LABBE, KENNETH & JULIE
B
LABBE, KENNETH & JULIE
B
Lafayette Hotel and Suites A & B
LAMBRECHT COTTAGES
B
LAMONT STREET
B
LANE, BILL & CAROL
B
LANE, JANE
B
LANG ROBERT & KATHRYN
B
LANGDON, LYNDELL
B
LANGE ROBERT & KATHRYN
B
LANGE, ROBER & LAURA
B
LARKIN, TOM
B
LARRY AST
B
LARRY HANCOCK
B
LARRY HANCOCK
B
LARRY RATNER
B
LARRY RATNER
B
LARRY RATNER
B
LARRY RATNER
B
LARRY RATNER
B
LARRY RATNER
B
LARSEN, ROBERT OR SUSAN
B
LASKA, WAYNE
B
LATUS, MOLLY #41
B
LAUGHLIN, WILL
B
LAUGHON JAMES
B
LAUGHON OCEAN ENTERPRISES
B
LAUREL BAY APARTMENTS
B
LAURIE DUNLOP
B
LAVERTO, CHRIS
B
LAWRENCE GALLEGO
B
LEADLAY DAN
B
LEANN CURTIS
B
LEBEL, PAUL & ANN
B
LEE, KAREN
B
LEE, VAN-AN
B
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 81
Business Name Category(ies)
Legacy
B
LEHR, DEAN
B
LEO, ROBIN
B
LEONARDO R. MORCOS
B
LESLIE WELSH
B
LESTER, JEROME
B
LETIZIN, CLARICE
B
LEVERTY, EUGENE
B
LEVI, EDDIE
B
LEVY, DAVID
B
LEVY, KEN
B
LEW DOMINY
B
LEWIS, ALLISON
B
LEWIS, RICHARD
B
LIA JOHNSON
B
LICHFIELD, SARA
B
LIDO BAY FRONT APTS
B
LILES, PHILIP AND KAY
B
LINDA MITCHELL
B
LINDA MITCHELL
B
LINDA WHITE
B
LINDLEY, SHAVON
B
LINTON, ROBERT
B
LINTON, ROBERT
B
LINTON, ROBERT
B
LINTON, ROBERT
B
LISA AND JIM THOMAS
B
LISA DOANE VACATION RENTAL
B
LISA KNAPP LEE
B
LISA REINKE
B
LITTLE ITALY INN
B
LIU, XUCHUAN
B
LIVINGSTON, BRAD
B
LIVINGSTON, BRAD
B
LIVINGSTON, LEON
B
LOFT 801
B
LOH, KONG
B
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 82
Business Name Category(ies)
LOIS ANN ALSTON
B
LOMBARDI, DAVID
B
LOPEZ, CANDACE#306
B
LORD, DOROTHY & ALAN
B
LORI CLARK VIVIANO
B
LORN DUTHIE
B
LORRAINE MAUTNER
B
LORRAINE MC INDOE
B
LOTUSCOTTAGES.COM
B
LOU ANNE VONDORKEHLEN
B
LOU CRESCENZO
B
LOUGHERY, DONALD
B
LOVELESS, LINDA
B
LOW, LINDA/ KALKSTEIN, ALLEN
B
LOWELL, DOUGLAS
B
LUCKUROTH, DONNA
B
LUCKY BROWN 5 LLC
B
LUCY NIELSON
B
LUDECKE, ALAN
B
LUPO, DOMENIC
B
LUSCOMB, ROB
B
LUSKIN, MARIA
B
LUV SAN DIEGO SURF
B
LYDICK, CHRIS
B
LYDWIN(LEE) EISENBERG
B
LYNN ROBBINS
B
MACKLER, LARRY
B
MADDEN, KURT
B
MADDEN, KURT
B
MADDEN, KURT
B
MAGGIACOMO, JOE
B
MAHONEY, LORRAINE
B
MAIN STREET MOTEL
B
MAIO, MAURICE
B
MALANDRA, VICKI #13
B
MALLON, ROBERT
B
Manchester Grand Hyatt San Diego A & B
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 83
Business Name Category(ies)
MANN, LARRY I DR
B
MANSUR, MANASE
B
MAR SEA PACIFIC PROPS INC
B
MARABELLA PROPERTIES
B
MARCEL WEISE
B
MARCHETTI, SUSAN
B
MARCIE LYNCH
B
MAREK, CHRIS
B
MARGE O'KEEFE
B
MARIAN BOONE CHILDRENS TRUST
B
MARINA INN
B
MARINER'S LOOKOUT
B
MARJORIE TAYLOR & STEVE BURKE
B
MARK & LAURIE FICARRA
B
MARK ADAMS
B
MARK AND RENE POTTER
B
MARK MURPHY
B
MARK PURDY
B
MARK SCHMID
B
MARK, JOE
B
MARKELL, ELAINE & DOUG
B
MARKEY, WILLIAM
B
MARKEY, WILLIAM N & DEBRA A
B
MARQUEZ VINCENT
B
MARRIOTT EXECUSTAY
B
Marriott La Jolla A & B
MARSHA SEWELL AND ASSOCIATES
B
MARSHALL FOREMAN
B
MARSHALL, PAUL & VIRGINIA
B
MARTHA'S VINEYARD CLASSIC
B
MARTIN, DALE
B
MARTIN, ROBERT & THOMAS
B
MARTIN, TIM & ELIZABETH
B
MARTINDALE, MICHAEL
B
MARVIN GARDENS LLC
B
MARY JO GERSENFISH
B
MARY JO GERSENFISH
B
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 84
Business Name Category(ies)
MARY KOROMAN
B
MARY LOU LENZ THEODORE
B
MARYBETH BARCUS
B
MASTERSON, JANE & TIM
B
MAXWELL
B
MAY, ROBERT & PATRICIA
B
MAYHUE, DON & JANET
B
MAYS, MARK
B
MAZZO, KELLY
B
MB DEVELOPMENT
B
MC CABE MARY BETH
B
MC DONALD, BARBARA
B
MC EVOY, JOHN
B
MC EVOY, JOHN
B
MC HUGH, GERALD & SHARLENE
B
MC KEE, JOAN
B
MC MULLEN, DON & WINNETEE
B
MC NEILL, MICHAEL
B
MC NEILL, MICHAEL
B
MCALOON, TOM
B
MCAULIFFE, TONY
B
MCCARTNEY, CHRISTIE
B
MCCARTY, ROSWITHA
B
MCCASLAND, TROY & SUSAN
B
MCCASLAND, TROY & SUSAN
B
MCCULLOUGH, PATRICK
B
MCDOUGAL, TIM AND STANNA
B
MCGAHEE, BEVERLY
B
MCINDOE, LORRAINE
B
MCKEE, HAROLD
B
MCKEE, HAROLD
B
MCKENNEY, GRACE
B
MCNALL, RICHARD
B
MECHANIC, JONAH
B
MECHANIC, JONAH
B
MECHANIC, JONAH
B
MECHANIC, JONAH
B
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 85
Business Name Category(ies)
MECHANIC, JONAH
B
MECHANIC, JONAH
B
MECHANIC, JONAH
B
MECHANIC, JONAH
B
MECHANIC, JONAH
B
MECHANIC, JONAH
B
MEEK, DEAN
B
MEL & CAROL HERRERA
B
MELVIN BERNARD KIRSNER TRUST
B
MENDOZA, MIKE & TERRY
B
MERMAN, BRIAN
B
MERRITT, TOM & PAM
B
MESSERSCHMIDT, EUGENE & PAT
B
METROPOLITAN INVESTORS
B
MI CASA ES SU CASA VAC/RENTALS
B
MI CASA ES SU CASA VAC/RENTALS
B
MI CASA ES SU CASA VAC/RENTALS
B
MICHAEL & BOBBI BLOHM
B
MICHAEL & TRACI GILL
B
MICHAEL BARK
B
MICHAEL COPLEY
B
MICHAEL POLLACK
B
MICHAEL STOFF
B
MID CENTURY MODERN
B
MIDDLETON, WILLIAM
B
MIDGE VACCARO
B
MIGUEL PATTERSON
B
MIGUEL PATTERSON
B
MIKE & CAROL RIEKER
B
MIKE & TERRI MCCABE
B
MIKE AND TERRI MCCABE
B
MIKE ILLMAN
B
MIKE MARINKOVICH
B
MIKE NORRIS
B
MIKE PANISSIDI
B
MIKUS, MARIA
B
MILES & SHIRLEY BENDA
B
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 86
Business Name Category(ies)
MILLER, JOHN & ALICE
B
MILLER, LAURIE/ WHITIS, VAN
B
MILLER, MICHAEL
B
MILLER, VAN & LAURIE
B
MINDY I & DANIEL I GERSENFISH
B
MIRIAM SIMPSON
B
MIRIAM SIMPSON
B
MISSION BEACH TROPICAL RETREAT
B
MISSION BEACH TROPICAL RETREAT
B
MISSION BEACH VACATION RENTAL
B
MISSION BEACH VILLAS
B
MISSION POINT VIEW
B
MISSLER, CRAIG
B
MISSOURI HOUSE
B
MISTY RAGE
B
MITCHELL WITT
B
MITCHELL, MARK & CHERYL
B
MIYAMA, KARINA
B
MOATES, KAREN
B
MODELL, BOB
B
MOEBIUS HOUSE
B
MOGHADAM, S. S.
B
MOLLOY, PETE
B
MOLNER, DAVID
B
MONDFRANS, SCOTT
B
MONICA TY
B
Monte Vista
B
MONTFRANS SCOTT & CELIA
B
MOORE, JIM
B
MOORE, JUDDICE
B
MORAN, THOMAS A
B
MORGAN MOTEL
B
MORGAN, JOHN & ROBERTA
B
MORGAN, MARY
B
MORRIS, GABRIELLE
B
MORRIS, JOHN
B
MORRISON, SCOTT & BRENDA
B
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 87
Business Name Category(ies)
MORTON, ELAINE
B
MOTEL SAN DIEGO
B
MOTHS, TERRY & SANDRA
B
MOUNTAIN PARK MGMT LLC
B
MOUSER, RAY
B
MUDVILLE FLATS
B
Muirlands Living West Realty
B
MUNDT, WILLIAM
B
MUNDT, WILLIAM
B
MURCARY, TED & BROOK
B
MURPHY, CHRIS & LINDA
B
MY SPACIOUS MB CONDO
B
NAGALA, RUP
B
NANCY & DICK WALBERT
B
NANCY GILLILAND
B
NANCY KRAMER
B
NANCY SARO
B
NANTIKI APARTMENTS
B
NAPIERSKIE, PHIL & SHERRIE
B
NARRAGANSETT VACATION RENTAL
B
NASH, RUSS
B
NAVAJO LODGE MOTEL
B
NED HUNTINGTON
B
NEGUS, NORMAN
B
NEIL PURDY
B
NELMS GEORGE/ORITEZ FLYNN
B
NENOW-ESPENSON, ROBIN
B
NESBITT, BILLY & SHARON
B
NEVINS, BRIDGETTE
B
NEW HORIZONS LIVING TRUST
B
NEWLEE, GEORGIE ANN
B
NICHOLS
B
NICHOLS, NANCY
B
NICK DELLA MAGGIORE
B
NICOLE HARVICK & DOUG ESTEVES
B
NIELSEN CONSTRUCTION
B
NIEMAN, DANIEL
B
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 88
Business Name Category(ies)
NIERUA, EFREN
B
NIGRO, ROBERT
B
NIGRO, ROBERT
B
NINA DETROW
B
NISHIKAWA, DAN
B
NODLAND, ED AND CHERYL
B
NOEL STUART
B
NOLAN, JAMES
B
NOLAN, JAMES
B
NORDIN, RON
B
NORDMARKEN, MICHAEL O
B
NORDMARKEN, MICHAEL O
B
NORDMARKEN, MICHAEL O
B
NORDMARKEN, MICHAEL O
B
NORDMARKEN, MICHAEL O
B
NORDMARKEN, MICHAEL O
B
NORDMARKEN, MICHAEL O
B
NORDMARKEN, MICHAEL O
B
NORMAN C WALKER
B
NOTO, JAMES
B
NUBIA RUIZ
B
NUTE, HOWARD
B
NYGREN, RAYMOND
B
OB BEACH HOUSE
B
OB Bungalow
B
OB DUPLEX 5173
B
OB SEAGULL
B
O'BOYLE, PAUL
B
O'BOYLE, PAUL
B
O'BRIEN, ATITAYA
B
OCEAN 3857, LLC
B
OCEAN 3857, LLC
B
OCEAN BEACH BUNGALOW
B
OCEAN CLIFFS
B
Ocean Front Luxury Cottage
B
OCEAN FRONT OASIS
B
OCEAN FRONT VILLAS
B
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 89
Business Name Category(ies)
OCEAN FRONT WALK, LLC
B
OCEAN FRONT WALK, LLC.
B
OCEAN PACIFIC JAMAICA, LLC
B
OCEAN PACIFIC JAMAICA, LLC
B
OCEAN PACIFIC ROCKAWAY, LLC
B
OCEAN PACIFIC ROCKAWAY, LLC
B
OCEAN PACIFIC ROCKAWAY, LLC
B
OCEAN PACIFIC SAN JUAN, LLC
B
OCEAN PACIFIC SAN JUAN, LLC
B
OCEAN PACIFIC SAN JUAN, LLC
B
OCEAN PACIFIC SAN JUAN, LLC
B
OCEAN PACIFIC SAN JUAN, LLC
B
OCEAN PACIFIC SAN JUAN, LLC
B
OCEAN PACIFIC SAN JUAN, LLC
B
OCEAN PACIFIC SAN JUAN, LLC
B
OCEAN PACIFIC SAN JUAN, LLC
B
OCEAN PACIFIC SAN JUAN, LLC
B
OCEAN PACIFIC XII, LLC
B
OCEAN POINT
B
OCEAN POINT
B
OCEAN VIEW VILLAGE HOME
B
OCEAN VIEW VILLAS
B
OCEAN VIEW VILLAS
B
OCEAN'S EDGE
B
ODDO, STEPHEN
B
O'DONNELL, BRIAN
B
O'DONNELL, BRIAN
B
O'DONNELL, BRIAN
B
OFW LLC
B
O'HARA, TIM & KATHY
B
O'KEEFE, CHRISTINE
B
OLEINIK, JOHN
B
OLIEVATAS RENTAL
B
OLIVER BEACH COTTAGE
B
OLIVETAS ASSOCIATES, LLC
B
OLSON, DAVID
B
OLTMAN, JOHN
B
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 90
Business Name Category(ies)
On Top of Sunset Cliffs
B
O'NEILL, BILL & JEAN
B
ONG, CHRIS
B
OPPENHEIM, JIM
B
ORCHARD APTS
B
ORCUTT, MR & MRS WILLIAM R
B
ORENCE ALVAREZ
B
ORI AND KATHY BEN-YEHUDA
B
ORMSBY, CHRISTAMARIA & DANNY
B
ORR'S SAND CASTLE
B
ORTINEZ, DENISE
B
OSMENT, MICHAEL
B
OSWALT, LINDSEY
B
OVER RITA
B
OZARSKI, ROBERT
B
P V GLENN LTD
B
P.B. PROPERTIES 1, LLC
B
P.I.T.S.
B
PACE, MARY
B
PACE, TONY
B
PACIFIC BEACH COTTAGES
B
PACIFIC BEACH RETREAT
B
PACIFIC REPOSE
B
PACIFIC SUNSET GROUP
B
PACIFIC SUNSET GROUP
B
Pacific Terrace Hotel A & B
PACIFIC VACATION
B
PACIFIC VIEW INN
B
PACIFIC VIEW PLACE
B
Palomar San Diego, a Kimpton Hotel A & B
PAM HENDRICKSON, INC
B
PANISSIDI, MIKE
B
PANTAI INN
B
PARADISE IN LA PLAYA OF PL
B
Paradise Point Resort & Spa A & B
PARC SUITES
B
PARINELLO, NANCY
B
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 91
Business Name Category(ies)
PARINELLO, NANCY
B
PARINELLO, NANCY
B
PARINELLO, NANCY
B
PARINELLO, NANCY
B
PARKS, FRED
B
Parkside Inn
B
PARROTT, DENNIS
B
PARROTTINO, ANTONIO
B
PASQUA, ALEXIS
B
PASQUAL STANLEY
B
PASTO SR, JAMES H
B
PASTO, JAMES
B
PASTOR, JAVIER
B
PAT & MIA PARKER
B
PATRICIA HANSEN
B
PATTERSON, CHARLES
B
PATTERSON/MANWARING
B
PATTY CHARMAN
B
PATZMAN, JOHN
B
PATZMAN, JOHN
B
PATZMAN, RUTH & JOHN
B
PAUL AND GAIL CASLAVKA
B
PAUL ANDERSON
B
PAUL MAGAUDDA
B
PAUL ZANDER
B
PAULS PB HOME
B
PAVLICK, GARY
B
PB CASTLE
B
PB HOUSE
B
PEARCE, HARRY
B
PEARL & HERSCHEL, LLC
B
PECKMAN, UTA
B
PEGGY WHEATCROFT
B
Pelfam Investment
B
PELFAM INVESTMENTS, LLC.
B
PELL PLACE CONDO'S
B
PENNELL, ZONNA
B
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 92
Business Name Category(ies)
PENNELL, ZONNA
B
PERINE, LINDA
B
PERRY, SUSAN
B
PESCADERO DEL MAR
B
PET & CASMIR STIDMAN
B
PETER SCHMIDT
B
PETERSEN, CARL
B
PETERSEN, HANS & BONNIE
B
Pete's Mission Beach Getaway
B
PETRICK, DONALD
B
PETRUZZO, ROBERT & TONI
B
PETTY, CLAUDE
B
PFC FINANCIAL DBPP
B
PHELAN, LINDA
B
PHILIP & MINDY HOFFMAN
B
PHILLIPS, BOB & KIM
B
PHILLIPS, BOB AND KIM
B
PHILLIPS, ROGER
B
PHIPPENS, HEINERS & TANNER #27
B
PHOENIX MISSION BAY RENTAL
B
PICCINI, ISABELLE
B
PICK FAMILY PARTNERSHIP
B
PICK, RICHARD
B
PIECH, STEPHEN
B
PIECH, STEPHEN
B
PIEFFER, MIKE
B
PIEFFER, MIKE & KEVIN
B
PIERCE, STEVE
B
PIERIK, JAMES & LAURI
B
PITTS, DAVID & ANTOINETTE
B
PLANDER REALTY CORP
B
PLAXICO, NANCY
B
PLAYA DEL NORTE
B
PLAYA LA JOLLA
B
POINT LOMA INN
B
POLIN, MICHAEL
B
POLIN, MICHAEL
B
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 93
Business Name Category(ies)
POLLACK, ALAN
B
POLLARD, SARAH
B
PORTER, KAY
B
POSEY, TOM & CATHY
B
PRAZEN, JOHN & SANDY
B
PRESIDIO PROPERTY MANAGEMENT
B
PRESIDIO PROPERTY MGMT
B
PRESIDIO PROPERTY MGMT
B
PRESIDIO PROPERTY MGMT
B
PRESIDIO PROPERTY MGMT
B
PRESIDIO PROPERTY MGMT
B
PRESIDIO PROPERTY MGMT
B
PRICE TRUST U/T/A
B
PROVANCHA, ANN MARIE
B
PROVENZANO, ROSS & SALLY
B
PRUETT, CLAYTON
B
PUGH, FRED
B
PYLE,JIM/DYKSTRA, MICHELLE
B
QUEEN, GOERGE
B
QUESSENBERRY, DARRELL & MARY
B
QUINCE ST. TROLLEY
B
QUINN, JOHN
B
RACHEL ZIJLSTRA
B
Radisson Hotel San Diego - Rancho Bernardo A & B
RALSTON, JEFF
B
Ramada Conference Center QUALCOMM Stadium A & B
Ramada Gaslamp / Convention Center A & B
Ramada Limited San Diego Airport A & B
Ramada Plaza Hotel San Diego / Hotel Circle A & B
RAMBLING RANCH
B
RAMSEY, RICHARD
B
Rancho Bernardo Inn A & B
RANDALL COOMBS
B
RANDOLPH, WILLIAM
B
RAST, SHIRLEY
B
RATLIFF, JEFF
B
RATLIFF,JEFF / RATLIFF PROPERT
B
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 94
Business Name Category(ies)
RAU, DAVID
B
RAWDIN, GREGG
B
RAYA, RALPH
B
RAYMOND DITTAMORE
B
RDM PROPERTIES
B
READY, JOHN T
B
Redondo Ocean Front
B
REDWOOD HOLLOW COTTAGES
B
REFF, MITCHELL
B
REID SANDRA
B
REIDLER, BETTY
B
RENEMAN, PAT
B
RENS, LEE
B
REPP, DAVID
B
Reserve @ 4S Ranch
B
RESIDENCE CLUB ON MISSION BCH
B
Residence Inn San Diego Downtown A & B
Residence Inn San Diego Downtown/Gaslamp
Quarter
A & B
Residence Inn San Diego Mission Valley A & B
RETREAT BY THE SEA
B
REYNOLDS, JAMES AND JANIS
B
RHOADES
B
RICH BERNAL
B
RICH, SCOTT & JULIE
B
RICHARD & PATRICIA SIAS
B
RICHARD FRANK
B
RICHARD GLEASON
B
RICHARD KOLVACHECK
B
RICHARD LAREAU & ASSOCIATES
B
RICHARD MITCHELL
B
RICHARD WETHERELL
B
RICHARD,DAVID & CHRISTINE HAWS
B
RICK CARTER
B
RICK NOLAN
B
RIEDLER, BETTY
B
RIEKER, MIKE
B
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 95
Business Name Category(ies)
RIMOLDI, KRISTEN
B
RIMOLDI, KRISTEN
B
RING, STEVE
B
RIVIERA HOUSE
B
ROBBINS ELAINE
B
ROBERT ANTHONY VENTURES
B
ROBERT BELFORD
B
ROBERT CHOATE
B
ROBERT CHOATE
B
ROBERT DELAURENTIS
B
ROBERT HENDERSON
B
ROBERT MANAUGH
B
ROBERT MARTIN
B
ROBERT MC CAY
B
ROBERT MCKAY
B
ROBERT ROTHERY/M. CASTELLANA
B
ROBERT SANTOS
B
ROBERT WEICHETT
B
ROBERTS, EDDA
B
ROBERTS, GEORGE
B
ROBIN NENOW
B
ROBINSON, HEATHER & DANA #L
B
ROBINSON, RALPH & SANDRA
B
RODILES, SANDRA & HORACIO
B
RODNEY SEPULVADO
B
RODRIGUEZ, VICTOR
B
ROGER & ELAINE WILCOX
B
ROGERS, WILLIAM P.
B
ROHN, JOSEPH
B
ROJAS, GAIL
B
RON BILLS
B
RONALD & SHIRLEY MORRIS
B
RONAYNE, BARBARA
B
RORBACH, CLARK
B
RORBACH, CLARK
B
RORBACH, CLARK
B
ROSENSTEEL, KEN AND JO ANNE
B
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 96
Business Name Category(ies)
ROSKOWSKI, WILLIAM
B
ROSS, NICK
B
ROTH, JAMES & SUSAN
B
ROUSEK, CHRISTIAN
B
ROVSEK, CHRISTIAN
B
ROYAL APARTMENTS
B
RUMSEY, GENE & MARY
B
RUSSELL, DAVE
B
RUSSELL, NED
B
RUTH SOROKIN
B
RYAN, CAROLYN
B
RYGG, LANCE
B
RYOKO DAUNORAS
B
S D BEACH RENTAL
B
SACKS STEELE & CATHERINE
B
SACKS, STEELE
B
SACKS, STEELE & CATHERINE
B
SACKS, STEELE & CATHERINE
B
SACKS, STEELE & CATHERINE
B
SAGE, LAURA #604
B
SAIL BAY VACATION RENTAL #301
B
SAKELLARIADIS NICOLES & JULIE
B
SALEM COURT LLC
B
SALEM COURT LLC
B
SALOMON, LAURA
B
SALSBURY FAMILY TRUST
B
San Castle
B
SAN DIEGO BEACH N BAY RENTALS
B
SAN DIEGO BEACH RENTAL
B
SAN DIEGO BEACH VACATIONS
B
SAN DIEGO BEACH VACATIONS
B
SAN DIEGO BED & BREAKFAST
B
SAN DIEGO INN MOTEL
B
San Diego Marriott Del Mar A & B
San Diego Marriott Gaslamp Quarter A & B
San Diego Marriott Marquis & Marina A & B
San Diego Marriott Mission Valley A & B
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 97
Business Name Category(ies)
SAN DIEGO MISSION BEACH LLC
B
SAN DIEGO RESORT RENTAL
B
SAN DIEGO WAVE WATCHER LLC
B
SAN DIEGO YACHT & BREAKFAST
B
SAN DIEGO YACHT & BREAKFAST
B
SAN FERNANDO PROPERTIES,LLC
B
SAN LUIS REY VACATION RENTALS
B
SAND AND SEA INVESTMENT
B
SAND PATCH, LLC
B
SAND PEEBLES
B
SANDERS, NORMAN & MARLENE
B
SANDPATCH, LLC
B
SANDRA D. BRENNER
B
SANDSTONE
B
SANDY BEACH RENTALS
B
SANTA CLARA
B
SANTA CLARA
B
SANTA MARIANA CONDO
B
SANTONI, TOM
B
SASSY ENTERPRISES
B
SATO, SCOTT A
B
SAUER, JANICE
B
SAVAGE PROPERTIES LLC
B
SAVAGE PROPERTIES, LLC
B
SCHAK, TODD
B
SCHEER, DEBBIE
B
SCHIFF BAYSIDE RENTAL
B
SCHMITTER
B
SCHNITZER, GEOFF
B
SCHOTT, DIETMAR
B
SCHWART, F L/ WHITE, J
B
SCHWARTZ, F & WHITE, J
B
SCHWARTZ, FRED
B
SCHWARTZ, HARRY
B
SCHWEIT, PHILLIP
B
SCHWIMMER & FOWLER
B
Scotland Georgia LLC
B
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 98
Business Name Category(ies)
SCOTT PACK
B
SCOTT PACK
B
SCOTT, J
B
SCOTT, JACK
B
SCRIPPS INN
B
SCRIPPS,BARRY
B
SCVR CORP
B
SCVR, CORP
B
SCVR. CORP
B
SD ROW HOME
B
SD3545 LLC
B
SEA STAR BEACH COTTAGE
B
SEABREEZE RANCH
B
SEACLIFF MOTEL/APT
B
SEAGREN, JILL
B
SEAN LEVI
B
SEAN PARKS
B
SEASHORE BED & BREAKFAST
B
SEASIDE INN
B
SEASIDE OCEAN VIEW
B
SEA-VIEW BUNGALOW
B
SECREST, BROOKS
B
SEE THE SEA #26
B
See the Sea #52
B
SELLERS, TOM
B
SENERA LLC
B
SFT REALTY ROCKAWAY, LLC
B
SHADWELL, DAN
B
SHADWELL, DAN
B
SHAFER, LOIS
B
SHALES, EUGENE
B
SHALES, GENE
B
SHAMISSI LIAGHAT
B
SHARI CAIRNCROSS
B
SHARI CAIRNCROSS
B
SHARLA JENSEN
B
SHARON RINALDI
B
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 99
Business Name Category(ies)
SHARP, NANETTE
B
SHARRON VOORHEES
B
SHAW, JACOB
B
SHEGA, JOHN
B
SHEILA HARDEN
B
Sheraton La Jolla Hotel A & B
Sheraton Mission Valley San Diego A & B
Sheraton San Diego Hotel & Marina A & B
Sheraton Suites San Diego at Symphony Hall A & B
SHERRARD, STEVE S
B
SHERRY AZIM
B
SHERRY AZIM
B
SHERRY AZIM
B
SHERWOOD, BONNIE
B
SHINNICK, DUANE
B
SHIRAK, LLC
B
SHIRLEY CORNELL
B
SHIRLEY PARSONS LLC P. ROEBUCK
B
SHORE, MITZI
B
SHOW- LI SUN
B
SHUMWAY
B
Signature Point
B
SILVERMAN & BLANFORD
B
SIMKIN, RYAN
B
SIMMONS, MARIANNE
B
SIMONSEN, ERIK AND LORETTA
B
SINGLE FAMILY HOME
B
SLAYTER, PAT
B
SLOAN, CHARLES
B
SLOAN, CHARLES
B
SLOAN, CHARLES #46
B
SMITH FAMILY & TRUST
B
SMITH MARVIN & ANNA LOU
B
SMITH, ALEX
B
SMITH, BRENT
B
SMITH, DAN
B
SMITH, DAN
B
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 100
Business Name Category(ies)
SMITH, DR DAN
B
SMITH, GREGORY
B
SMITH, KARL
B
SMITH, MICHAEL
B
SMITH, PETER
B
SMITH, SANDRA
B
SMITH, TY
B
SOBECK, MICHAEL
B
SOFIA, EMMA & TONY
B
Sol Mar Y Playa #1
B
Sol Mar Y Playa #2
B
SOLIS, WILL
B
SOLMON, CHRISTINA
B
SOLVEIG PERRY
B
Sommerset Suites Hotel A & B
SONOVICH ASSET PROTECTION
B
SPARKS, RICHARD
B
SPARKS, RICHARD
B
SPENCER, LEE
B
SPITZ BEACH HOUSE
B
SPITZER, CHARLES
B
SPOON,ROBERTA & WALLACE,ROBERT
B
SPOTTS, JAMES L
B
STANLEY, CRAIG
B
STANOVIK VACATION CONDO
B
STAR MOTEL
B
STATE STREET RETREAT
B
STAUFFER, HOPE, MR.&MRS.
B
STEELE & CATHRINE
B
STEELE SACS
B
STEELE SACS
B
STEIN, MICHAEL
B
STEINER, HARRIS & ARDETTA
B
STEPHANIE WHITLOCK
B
STEPHEN AND SUSAN MCARTHUR
B
STERNBERG, JAMES
B
STEVE & BETTY JEAN LUNDQUIST
B
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 101
Business Name Category(ies)
STEVE & JUDY VOLM
B
STEVE & SUSAN SUTHERLAND
B
STEVE CAIRNCROSS,BRIAN SOROKIN
B
Steve Chang
B
Steve Chang
B
STEVE HARMSEN
B
STEVE MUMY
B
STEVE ROCKLAND
B
STEVEN DAILY
B
STEVEN HAINES
B
STEVENS, TROY
B
STEWART, ROSS
B
STOEBLING, DAVID
B
STONE, JASON
B
STRAHM, FRANCIS
B
STRANDWAY
B
STRANGE RONALD & JULIE
B
STRATA
B
STRATA
B
STRAUSS HOWARD L.
B
STROK, PHIL
B
STRONG, DAVID M
B
STRONG, JOHN & BETTY
B
STRUYK, TODD & TONY
B
STUART, MARK
B
STUHR, CHRISTINE
B
SUITS, GINNY
B
SULLIVAN, MIKKI
B
SULLIVAN, SALLY
B
SUMALEE, VIRAVAIDYA
B
SUN BURST COURT INN
B
SUN HARBOR MOTEL
B
SUN RAY'S RETREAT
B
SUNDANCE, LLC
B
SUNSET LODGE
B
SUNSET PALMS
B
SUNSET VIEW RENTAL
B
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 102
Business Name Category(ies)
SUNSET VIEW VACATION RENTALS
B
SUNSET WATCH CAHILL COTTAGE
B
SUNSETS & SEASCAPES
B
SURF & SAIL
B
SURF RIDER
B
SURF RIDER CONDOMINIUMS
B
SURF RIDER CONDOMINIUMS
B
Surfside
B
SURFWARD
B
SURI GUNNALA
B
SUSAN & ROBERT BENSON
B
SUSAN & ROBERT BENSON
B
SUSAN MURPHY
B
SUSAN WILLINGHAM
B
SUTHERLAND, MIKE
B
SUTTER, SUZANNE
B
SWARTZBAUGH, THEODORE
B
SWEETWATER CASTLE
B
SWIGARD'S, STEVEN
B
SYDNEY & MARDA KAHN
B
SYLVAIN GERALD
B
TACKABERY ED
B
TANG, JOHN N.
B
TANGIERS
B
TAYLOR, AARON
B
TAYLOR, DAVID
B
TECHNET VENTURES LLC
B
TECHNICAL FINANCIAL CORP
B
TELLE'S HOUSE
B
TERRY & GLORIA LOWRIE
B
TERRY BORWNE
B
TERRY KEEFER
B
TERRY RUDD
B
THE BAYVIEW
B
THE BEACH HOUSE-BEACH RETREAT
B
THE CARRIAGE HOUSE
B
The Dana on Mission Bay A & B
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 103
Business Name Category(ies)
The Grand Del Mar A & B
THE HOHE HOUSE
B
The Lodge at Torrey Pines A & B
THE MARINER
B
THE MOANA HOUSE
B
THE PATRICIAN, A CORDIA SENIOR
B
THE PEARL HOTEL
B
The Sofia Hotel A & B
THE STERLING #6
B
THE US GRANT - A Luxury Collection Hotel A & B
The Westgate Hotel A & B
The Westin San Diego A & B
THE WILDWOOD HOUSE
B
THOMAS & DEBRA FIELDS
B
THOMAS RYAN
B
THOMAS, ANNE
B
THOMAS, LAURA
B
THREE ARCH CAPITAL INC
B
THURSTON, BOB
B
THURSTON, BOB
B
THURSTON, GARY
B
TIKI TOWNHOUSE
B
TILLILIE, RAY
B
TILLILIE, RAY
B
TILLILIE, RAY & KAREN
B
TILTON, PATRICIA
B
TIM & SUSAN PICKERING
B
TIM O'HARA
B
TIM O'HARA
B
TIPPETTS, THOMAS N.
B
TODD NUGENT
B
TODD, MARILYN
B
TOM & MARY GEGAX
B
TOM AND LEE ANN BAROCH
B
TOM GORMAN
B
TOM LOHMAN & PINKIE BAILEY
B
TOP 'O THE BEACH #23
B
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 104
Business Name Category(ies)
TOP OF THE VILLAGE
B
TOPPILA, BRIAN & MICHELLE
B
Torrey Ridge
B
Torrey Villas
B
TOURMALINE BEACH HOUSE
B
Towers At Costa Verde
B
Towers At Costa Verde
B
Town and Country Hotel LLC A & B
TRADE WINDS MOTEL
B
TRAVELODGE MOTEL
B
TREADWAY, MADONNA
B
TREE HOUSE
B
TRELLIS
B
TRICE, MICHAEL
B
TRINITY HOLDINGS INC
B
TRISKELE ACQUISITIONS LLC
B
TROPICAL SHORES RETREAT
B
TURBES, DENNIS
B
TURBES, DENNIS
B
TURNER,LORRIE & CROUTCH,MARCIE
B
TYLER LOWMAN
B
TYLER LOWMAN
B
UEHLING, KEN
B
UNKNOWN
B
UNKNOWN, CAPRI
B
USA HOSTELS, INC.
B
VACATION RENTAL
B
VACATION RENTAL
B
VACATION RENTAL
B
VALENTIA
B
Valentia
B
VALLES, PAUL
B
VANTAGE POINTE
B
VARGAS, ALEXANDER
B
VAVRINA, JAMES
B
VENETIAN COTTAGE
B
VILLA ADAIR
B
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 105
Business Name Category(ies)
Villa Caribe - The Bonaire
B
Villa Caribe - The Martinique
B
Villa Caribe - The St. Lucia
B
Villa Caribe - The Tobago
B
Villa Caribe - The Trinidad
B
VILLA DEL AGUA
B
VILLA DEL MAR
B
VILLA DEL SOL
B
VILLA ITALIA
B
VILLA LA PLAYA
B
VILLA MAGNIFICA
B
VILLA ON THE BAY
B
VILLA SAVOY
B
VILLAGE@MORENA VISTA
B
VILLAGEO LLC
B
Villas of Renaissance
B
VINCEN'T PLACE
B
VINTAGE SOL
B
VISTA BAHIA,LLC
B
VOLKEL, WILLIAM JR. MR.&MRS.
B
VOLTAIRE LOFTS STAY
B
VON EICHHORN, JOHN H.
B
VVV RENTAL LLC
B
W San Diego A & B
WADSWORTH, SUZY
B
WAGONER, TORY
B
WAHL PHIL & MERHL
B
WAHL, PHIL
B
WAHL, PHIL
B
WAHL, PHIL & MERL
B
WAHL, PHIL & MERLE
B
WAHL, PHIL AND MERYL
B
WAKHAM, ELVIN J. & JO
B
WALDEN, JOSH & JUDY
B
WALKER, ERIC & JANET
B
WALKER, HELEN & WESLEY
B
WALSH, JOHN
B
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 106
Business Name Category(ies)
WALSH, JOHN
B
WALTER THOMAS
B
WALTERS, CLAUDIA
B
WANACOTT & MERSHON
B
WANG, PEI PEI
B
WANGER, BRIAN
B
WARBURTON, ROSS
B
WARD, WILLIAM, JR. & BARBARA
B
WARREN SOBERG
B
WATHKE, RONALD
B
WATKINS, KRISTEN
B
WATSON WATERVIEW CONDOS
B
WAY, ALAN
B
WEAVER, DWAYNE & ANN
B
WEBB DONNA
B
WEBB, DONNA
B
WEBB, LARRY
B
WEIS, MARK
B
WELCOME INN MOTEL
B
WELTY, JAMES
B
WELTY, STEVEN & KERI
B
WESLEY J. HILL
B
WHALEN FAMILY BEACH HOUSE
B
WHALEN FAMILY DOLLHOUSE
B
WHEELDEN, MICHAEL
B
WHITE DOVE PROPERTIES
B
WHITE DOVE PROPERTIES
B
WHITE DOVE PROPERTIES
B
WHITE, RYAN
B
WHITE, RYAN
B
WHITING, THOMAS A
B
WIEBE, SANDRA
B
WILL HOLLAND
B
WILLIAM & YASMIN DAVIS
B
WILLIAM AND ASTRID SHANNON
B
WILLIAM CONNER
B
WILLIAM CREELMAN
B
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 107
Business Name Category(ies)
WILLIAM JENKINS
B
WILLIAM PENN HOTEL
B
WILLIAMS, DOUG
B
WILLIAMS, DOUG
B
WILLIAMS, DOUG
B
WILLIAMS, JACK
B
WILLIAMS, JACK
B
WILLIAMS, JOHN
B
WILLIAMS, KATIE
B
WILLIAMS, KENNETH
B
WILLIAMS, ROD-WILLIAMS PROPS
B
WILLIES PAD
B
WILLOUGHBY, MARK
B
WILMONT, MARY
B
WILSON, MICKIE #14
B
WILSON, STEPHEN L
B
WINDANSEA ESTATE
B
WINDANSEA RETREAT
B
WINKLER FAMILY ENT, INC
B
WINN, JAMES & MARY
B
WINTER, JOHN D.
B
WINTERS, ROBERT
B
WISE, DAVID
B
WISH YOU WERE HERE, LLC
B
WISNOSKY, JOAN
B
WOELLER, FRED
B
WOLFE, SKIP & BETTY
B
WONDENBERG, DAVE
B
WONDERLAND BEACH RENTALS
B
WONDERLAND VACATION RENTALS
B
WOOD CLEO J.
B
WOOD PROPERTY MGMT
B
WOOD RANDY & LAUREL
B
WOOD, RONALD
B
WOODS, VAUGHN
B
WOOLERY, ANN L
B
WOUDENBERG, DAVID
B
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 108
Business Name Category(ies)
WOUDENBERG, DAVID
B
WOUDENBERG, DAVID P.
B
WRIGHT, RUDY
B
WRIGHT, TOM
B
WU, WILLIAM
B
WYATT, COREY
B
Wyndham Garden San Diego near SeaWorld A & B
WYNN, GREGORY WYNN
B
YABLONICKY, ANDREA
B
YAROSLAVSKIY, NATALIE
B
YELLOW COTTAGE, LLC
B
YELLOW COTTAGE, LLC
B
YELLOW COTTAGE, LLC
B
YORK, BILLEE J (B&B)
B
YOUNG, KEKOA
B
YOUNT, ROLAND
B
ZACKOWSKI, GREG
B
ZAHARA, JOSEPH
B
ZAHRT, STAN
B
ZAMORA, SERGIO
B
ZAMUDIO
B
ZAMUDIO, SALLY
B
ZAPALA, RON & BRENDA
B
ZEHRER, JEANNE
B
ZEIGER, DIANE M
B
ZEROL ENTERPRISES
B
ZIEGLER, JAMES
B
ZIEMKOWSKI, JAMES
B
ZIGMAN, MARVYN & BEBE
B
ZIMMERMAN, MARTY
B
ZOCKOLL, CHRIS
B
ZWINK, JOEL
B
ZYPHER INC
B
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 109
Appendix 4 Benefit Category Programs
BENEFIT CATEGORY A1
A1: Meeting and Group Sales & Marketing Programs and Consumer Direct
Sales & Marketing Programs to Drive Sales Demand for District Lodging
Businesses
Activities to be Implemented through Destination Marketing Organizations
A1.1 Hotel Meeting Sales
Deployment of a direct sales force tasked to attend sales conferences and make sales calls on
meeting planners, association & business group clients, and individuals.
Typical direct expenses include include District-related sales personnel salary,
commissions, benefits, training; travel and entertainment of targeted industry
professionals such as meals (excluding alcohol) ; staff travel and related expenses for
attendance at industry tradeshows and events, travel, meal and mileage expenses
related to sales calls activities; outside services such as lead generation services;
remote sales offices; marketing materials and promotional items targeted towards
hotel sales efforts;; event registration for staff attendance at industry tradeshows and
events; funding of events that agree to promote district activities; dues and
subscriptions such as membership to trade organizations to create additional client
relationships and sales opportunities; information technology, market intelligence,
research, and performance audits.
Typical indirect expenses include related contractor executive management,
information technology support, and general & administrative overhead.
A1.2 Event Management and Group Sales Development
Execution of special events dedicated to the production of District lodging business meeting
leads and room night sales demand through, but not limited to, participation in and
marketing activities at professional and/or affinity group conferences, organizations or
associations of meeting planners, business group clients, and individuals.
Typical expenses include District-related personnel salary, commissions, benefits,
training, travel and entertainment; tradeshow and event expenses such as exhibit
fees, facility and booth space rentals; outside contractors, bid & sponsorship fees,
remote sales office; printed material and promotional items; food and beverage
(excluding alcohol) appurtenant to trade show participation; information
technology, market intelligence, research, and performance audits.
Typical indirect expenses include related contractor executive management,
information technology support, and general & administrative overhead.
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 110
A1.3 Tourism Development including Travel & Trade
Execution of special events dedicated to the production of District group meeting leads and
room night sales demand through, but not limited to, domestic and international travel &
trade shows.
Typical expenses include District-related sales personnel salary, commissions,
benefits, and training; international representation in countries such as Germany,
UK, and Japan including brochure distribution; travel and entertainment; event food
& beverage (excluding alcohol) and printed material and promotional items
distributed at tradeshows and events attended by travel trade representatives and
decision makers; trade show booths and display production, space rental, display
transportation, set up & break down costs; information technology, market
intelligence, research, and performance audits.
Typical indirect expenses include related contractor executive management,
information technology support, and general & administrative overhead.
A1.4 Group Meeting Direct Marketing
Placement of advertisements to targeted affinity group organizations through various
mediums such as business, association, or trade networks and publication to directly
influence the production of District lodging leads and room night sales through conferences,
meeting planners, associations, and group clients.
Typical expenses include advertising costs, agency fees, production, printing,
distribution costs, District-related personnel salary, commissions, benefits, training,
travel, printed material and promotional items, information technology, market
intelligence, research, and performance audits.
Typical indirect expenses include related contractor executive management,
information technology support, and general & administrative overhead.
A1.5 Consumer Direct Sales & Marketing Programs
Placement of consumer direct sales and marketing campaigns including, but not limited to,
Pay-Per-Click Online Banner Advertising and dedicated Online Travel Agency (OTAs such
as Expedia, Orbitz, Travelocity) campaigns that are specifically designed to place booking
opportunities for assessed businesses in the grasp of consumers who have or may have
expressed an interest in traveling to San Diego.
Typical expenses include outside services such as advertising agency fees ; related
events and promotions; production and advertising costs, District-related personnel
salary, commissions, benefits, training, travel, printed material , promotional items,
information technology, market intelligence, research, and performance audits.
Typical indirect expenses include related contractor executive management,
information technology support, and general & administrative overhead.
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 111
A1.6 Multi-Year Tourism Development
Strategic development of multi-year or long-range event planning dedicated to the
production of District lodging business leads and room night sales demand.
Typical expenses include, but are not limited to, strategic planning, event RFPs,
third-party whitepapers, promotional items, information technology, market
intelligence, research, and performance audits. Typical indirect expenses include
related contractor executive management, information technology support, and
general & administrative overhead.
Within benefit category A1 the activities provided will result in Direct, Indirect, and General
& Administrative expenses. A cost allocation methodology shall be approved periodically by
the Corporation and made known to its contractors to be used in determining eligible
Direct, Indirect, and General & Administration expenses and appropriate per diem, travel,
and overhead rates.
The cost allocation methodology approved by the Corporation shall be modeled on OMB
Circular A-122 (or successor document) in determining the Direct, Indirect, and General &
Administrative expenses to be applied to District funding, notwithstanding that certain
District-specific expenses may be treated as exceptions to OMB Circular A-122 with
supporting analysis.
BENEFIT CATEGORY A2
A2: Sub-Regional Targeting
Activities to be Implemented through Destination Marketing Organizations
Supplemental programs of the type detailed in benefit category A1 but specific to District sub-
regions outside of the downtown core such as Rancho Bernardo, La Jolla, Mission Bay, Mission
Valley, and others.
Assessment revenues derived from benefit category A may only be expended for such
programs as in A1 and may not be designated for General Advertising.
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 112
BENEFIT CATEGORY A3
A3: Competitive Targeting
Activities to be Implemented through Destination Marketing Organizations
Programs of the type detailed in benefit category A.1 awarded through competitive process.
Assessment revenues derived from benefit category A may only be expended for such
programs as in A1 and may not be designated for General Advertising.
Within benefit categories A2 and A3, the activities provided will result in Direct, Indirect,
and General & Administrative expenses. A cost allocation methodology shall be approved
periodically by the Corporation and made known to its contractors to be used in
determining eligible Direct, Indirect, and General & Administration expenses and
appropriate per diem, travel, and overhead rates.
The cost allocation methodology approved by the Corporation shall be modeled on OMB
Circular A-122 (or successor document) in determining the Direct, Indirect, and General &
Administrative expenses to be applied to District funding, notwithstanding that certain
District specific expense may be treated as exceptions to OMB Circular A-122 with
supporting analysis.
BENEFIT CATEGORY B
B: Destination Marketing with Specific Call to Action
Destination advertising campaigns and earned media will have specific call to actions such as special
consumer directed website landing pages, links, and/or phone numbers to drive sales demand for
District lodging businesses. All approved campaigns must have budgeted proportional other source
funding reflective of benefit that will be used to augment the District funding to proportionally
reflect any benefit to non-assessees.
Typical direct expenses include advertising costs, agency fees, production, printing,
distribution costs District-related personnel salary, commissions, benefits, training, travel,
printed material and promotional items, information technology, market intelligence,
research, and performance audits.
Typical indirect expenses include related contractor executive management, information
technology support, and general & administrative overhead.
Within benefit category B the activities provided will result in Direct, Indirect, and General
& Administrative expenses. A cost allocation methodology shall be approved periodically by
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 113
the Corporation and made known to its contractors to be used in determining eligible
Direct, Indirect, and General & Administration expenses and appropriate per diem, travel,
and overhead rates.
The cost allocation methodology approved by the Corporation shall be modeled on OMB
Circular A-122 (or successor document) in determining the Direct, Indirect, and General &
Administrative expenses to be applied to District funding, notwithstanding that certain
District specific expense may be treated as exceptions to OMB Circular A-122 with
supporting analysis.
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 114
Appendix 5 Detailed Budget
Recipients % Cat A
% Cat B
A1.1
25.1% $5,440,000
0% $0
Approved TMD
Contractors
such as DMO
and/or
Com petitive
Applications
A2
12.0% $2,595,000
%
Approved TMD
Contractors
such as DMO
and/or
Com petitive
Applications
BENEFIT CATEGORY A1
Meeting and Group Sales & Marketing Programs and Consumer Direct
Sales & Marketing Programs to Drive Sales Demand for District
Lodging Businesses
Payee Universe: All lodging businesses
with 30 rooms or more in City of San Diego
Hotel Meeting Sales
Deploym ent of a direct sales force tasked to attend sales conferences
and make sales calls on m eeting planners, association & business
group clients, and individuals. · Typical direct expenses include
District-related sales personnel salary, commissions, benefits,
training; travel
and entertainment of targeted industry professionals
such as m eals (excluding alcohol) ;
staff travel
and related expenses
for
attendance at industry tradeshows and events, travel, meal and
mileage expenses related to sales calls activities; outside services
such as lead generation services; remote sales offices; m arketing
m aterials and promotional items targeted towards hotel sales
efforts;;
event registration
for staff
attendance at industry tradeshows and
events;
funding of
events that agree to promote district activities; dues
and subscriptions such as m embership to trade organizations to
create additional client relationships and sales opportunities;
information technology, market intelligence, research, and
performance audits. · Typical indirect expenses include related
contractor executive management, information technology support,
and general & administrative overhead.
Event Management and Grou p Sales Development
Execution of special events dedicated to the production of District
lodging business meeting leads and room night sales demand
through, but not limited to, participation in and marketing activities at,
professional and/or
affinity
group conferences, organizations or
associations of meeting planners, business group clients, and
individuals. · Typical expenses include District-related personnel
salary, com missions, benefits, training, travel and entertainment;
tradeshow and event expenses such as exhibit fees, facility and booth
space rentals; outside contractors, bid & sponsorship fees, rem ote
sales office; printed m aterial and prom otional items; food and
beverage (excluding alcohol) appurtenant to trade show participation;
inform ation technology, market intelligence, research, and
performance audits. · Typical indirect expenses include related
contractor executive management, information technology support,
and general & administrative overhead.
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 115
Recipients % Cat A
% Cat B
A1.3
4.9% $1,060,000
0% $0
Approved TMD
Contractors
such as DMO
and/or
Com petitive
Applications
A1.4
5.1% $1,110,000
0% $0
Approved TMD
Contractors
such as DMO
and/or
Com petitive
Applications
A1.5
14.5% $3,135,000 0% $0
Approved TMD
Contractors
such as DMO
and/or
Com petitive
Applications
Placement of advertisem ents to
targeted affinity
group organizations
through various mediums such as business, association, or trade
networks and publication to directly influence the production
of
District
lodging leads and room night sales through conferences,
meeting planners, associations, and group clients. ·Typical
expenses include advertising costs, agency fees, production, printing,
distribution costs, District-related personnel salary, commissions,
benefits, training, travel, printed material and promotional items,
inform ation technology, m arket intelligence, research, and
performance audits.· Typical indirect expenses include related
contractor executive management, inform ation technology support,
and general
& a
dm inistrative
overhead.
Consumer Direct Sales & Marketing Programs
Placement of consumer direct sales and marketing campaigns
including, but not limited to, Pay-Per-Click
Online Banner Advertising
and dedicated Online Travel
Agency (OTAs
such as
Expedia, Orbitz,
Travelocity)
campaigns that are specifically designed to place
booking opportunities for assessed businesses in the grasp of
consumers who have or may have expressed an interest in
traveling to
San Diego. · Typical expenses include outside services such as
advertising agency fees
;
related events and prom otions; production
and advertising costs, District-related personnel salary, com missions,
benefits, training, travel, printed material , promotional items,
inform ation technology, market intelligence,
research, and
perform ance audits.· Typical indirect expenses include related
contractor executive management, information technology support,
and general & administrative overhead.
Group Meeting Direct Marketing
Tourism Development Including Travel & Trade
Execution of special events dedicated to the production of District
group m eeting leads and room night sales demand through, but not
lim ited to,
dom estic and international travel
& trade shows. · Typical
expenses include District-related sales personnel salary,
com missions, benefits, and training; international representation in
countries such as Germ any, UK, and Japan including brochure
distribution;
travel and entertainment; event food & beverage
(excluding alcohol) and printed m aterial and prom otional items
distributed at tradeshows and events attended by travel trade
representatives and decision m akers; trade show booths and display
production, space rental, display transportation, set up & break down
costs; information technology, market intelligence, research, and
perform ance audits. · Typical indirect expenses include related
contractor executive management, information technology support,
and general & administrative overhead.
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 116
Recipients % Cat A
% Cat B
A1.6
5.4% $1,160,000 0% $0
TMD
67.0% $14,500,000 0% $0
Approved TMD
Contractors
such as DMO
and/or
Com petitive
Applications
6.9% $1,500,000
0% $0
Approved TMD
Contractors
such as DMO
and/or
Com petitive
Applications
16% $3,485,000
0% $0
90% $19,485,000
0% $0
Benefit Category A2: Sub-total
Benefit Category A3 : Sub Total
Program s of the type detailed in benefit category A.1 awarded through
com petitive process.
- Assessment revenues derived from benefit category A may
only
be
expended for such program s as in A1 and m ay not be designated for
General Advertising.
BENEFIT CATEGORY A3:
Competitive Targeting
Benefit Category A1: Sub-total
BENEFIT CATEGORY A2:
Sub-Regional Targeting
Supplemental programs of the
type
detailed in benefit
category A1 but
specific to District sub-regions outside of the downtown core such as
Rancho Bernardo, La Jolla, Mission Bay, Mission Valley, and others.
- Assessment revenues derived from benefit category A may
only
be
expended for such program s as in A1 and m ay not be designated for
General Advertising.
TOTAL BENEFIT CATEGORY A - SALES AND MARKETING
Multi-Year Tourism Development
Strategic developm ent of multi-year or long-range event planning
dedicated to the production of District lodging business leads and
room night sales demand.
· Typical
expenses include, but are not
lim ited to,
strategic planning, event RFPs, third-party whitepapers,
prom otional items, information technology, m arket intelligence,
research, and performance audits. · Typical indirect expenses
include related contractor executive management, inform ation
technology support, and general
& adm inistrative
overhead
NOTE: Within benefit category A1 the activities provided
will
result in Direct, I ndirect, and General & Administrative expenses. A
cost allocation methodology shall be approved periodically by the Corporation and made known to its contractors to be used in
determining eligible Direct, I ndirect, and General & Administration expenses and appropriate per diem, travel, and overhead
rates. The cost allocation methodology approved by the Corporation shall be modeled on OMB Circular A-122 (or successor
document) in determining the Direct, I ndirect, and General & Administrative expenses to be applied to District funding,
notwithstanding that certain District- specific expenses may be treated as exceptions to OMB Circular A–-122
with
supporting
analysis.
San Diego Tourism Marketing District
District Management Plan 7/17/12 Page 117
Recipients % Cat A
% Cat B
Approved TMD
Contractors
such as DMO
and/or
Com petitive
Applications
0% $0
90% $7,515,000
CONTINGENCY - Opportunity / Catastrophe / Renewal
5% $1,082,500 5% $417,500
ADMIN & OPS - City and Corporation
5% $1,082,500 5% $417,500
TOTAL TMD COLLECTIONS
100% $21,650,000 100% $8,350,000
NOTE: Within
benefit category
B
the activities provided will result in Direct, Indirect, and G eneral &G eneral
&
Administrative expenses
. A
cost allocation methodology shall be approved periodically by the Corporation and
made known to its contractors to be used
in
determining eligible Direct, Indirect, and G eneral
&
Administration
expenses and appropriate per diem, travel, and overhead rates
.
The cost allocation methodology approved by the
Corporation shall be modeled on
OMB
Circular A-122 (or successor document) in determining the Direct, Indirect,
and General
&
Administrative expenses to be applied to District funding, notwithstanding that certain District
specific expense may be treated as exceptions to
OMB
Circular A–-122 with supporting analysis.
Destination advertising campaigns and earned media
will
ha ve
specific
call to actions such as special consumer-directed website
landing pages, links, and/or phone num bers to drive sales dem and for
District lodging
businesses.
All a p p ro ve d
campaigns m ust have
budgeted proportional other source funding reflective of benefit that
will be used to augment the District funding to
proportionally reflect
the any percentage of benefit received to non-assessees. - Typical
direct expenses include advertising costs, agency fees, production,
printing, distribution costs District-related personnel salary,
commissions, benefits, training, travel, printed material , promotional
item s, information technology, market intelligence, research, and
perform ance audits. - Typical indirect expenses include related
contractor executive management, information technology support,
and general & administrative overhead
*It is expected that the budget categories will be re-allocated from year-to-year to address economic conditions, tourism trends, and changes in non-
assessment funding provided to those program s.
TOTAL BENEFIT CATEGORY A - SALES AND MARKETING
BENEFIT CATEGORY B:
Destination Marketing with Specific Call to Action
Payee Universe: All
lodging businesses
